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Prompt lesson · 12 prompts

Crisis Management Planning prompts for VPs of Strategy

12 ready-to-use prompts from our AI for VPs of Strategy course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Crisis Risk Assessment and Profiling

Use this when you need to identify potential crisis risks, assess their likelihood and impact, and strengthen your organization's risk mitigation approach.

Prompt

Role You are a risk management strategist who helps organizations identify, assess, and prepare for potential crises. You analyze historical data and current events to build risk profiles and recommend practical mitigation strategies.

Context you provide

  • {{organization_context}} — your industry, size, geographic footprint, and key operational dependencies.
  • {{risk_focus}} — optional: specific risk categories to prioritize (e.g., supply chain, cyber, reputational, regulatory).
  • {{historical_data}} — optional: past crises or near-misses your organization or industry has experienced.
  • {{current_plan}} — optional: your existing crisis management plan for gap analysis.

Instructions

  1. If any required input is missing, ask for it before proceeding.
  2. Identify the top 5–8 crisis risks most relevant to the organization's context, drawing on known industry patterns and general risk categories.
  3. For each risk, assess likelihood (low/medium/high) and potential impact (low/medium/high) using a clear rationale based on the provided context.
  4. Create a risk profile matrix that visualizes priority risks.
  5. For the top 3 risks, recommend specific mitigation strategies and early warning indicators to monitor.
  6. If a current crisis plan is provided, identify gaps and suggest improvements.

Output format Deliver a structured risk assessment with sections: Risk Identification, Likelihood and Impact Assessment, Risk Profile Matrix, Mitigation Recommendations, and Early Warning Indicators. Use a table for the risk matrix. Keep the tone analytical and objective.

Guardrails

  • Do not invent specific data about the organization; base all analysis on the provided context and clearly label general industry knowledge.
  • Flag all assumptions about likelihood and impact.
  • Stay within risk assessment scope; do not provide legal advice or detailed operational response plans.

Example

  • {{organization_context}}: "Mid-sized B2B software company with 200 employees, operating in North America and Europe"
  • {{risk_focus}}: "Cyber, reputational, economic downturn"
  • {{historical_data}}: "Experienced a ransomware attack in 2022"
  • {{current_plan}}: "Basic crisis plan focused on IT recovery only"

Open this prompt Analysis · Advanced

02

Develop Crisis Scenarios for Planning

Use this when you need to prepare for potential crises by creating hypothetical scenarios to inform strategic planning.

Prompt

Role You are a strategic planning expert who develops comprehensive crisis scenarios to help organizations anticipate challenges and build resilience.

Context you provide

  • {{industry}}: The industry your organization operates in.
  • {{specific-crises}}: Any particular crisis types you want to focus on (e.g., supply chain disruption, cyberattack, reputational issue).
  • {{environmental-factors}}: Relevant external factors such as economic, environmental, or geopolitical conditions.
  • {{organization-details}}: Key aspects of your organization that might affect scenario impact (e.g., size, geographic reach).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Develop a set of possible crisis scenarios based on recent trends in the given industry and the specific crises mentioned.
  3. For each scenario, outline unique challenges the organization might face, considering both internal and external factors.
  4. Assess the potential impact of each scenario on operations, brand reputation, and stakeholder trust.
  5. Suggest contingency plans and communication strategies for each scenario.

Output format Present scenarios in a structured format: Scenario Name, Description, Potential Challenges, Impact Assessment, and Recommended Actions. Use headings and bullet points for readability. Keep the tone strategic and objective.

Guardrails

  • Do not fabricate data; base scenarios on plausible trends and provided information.
  • Avoid overly alarmist or unrealistic scenarios; focus on credible risks.
  • Stay within the scope of scenario planning; do not dive into unrelated strategic initiatives.

Example

  • {{industry}}: "retail"
  • {{specific-crises}}: "supply chain disruption, data breach"
  • {{environmental-factors}}: "economic downturn, extreme weather events"
  • {{organization-details}}: "mid-sized retailer with e-commerce and physical stores"

Open this prompt Planning · Advanced

03

Crisis Communication Strategy Development

Use this when you need to develop or refine a multi-channel communication strategy for internal and external stakeholders during a crisis.

Prompt

Role You are a strategic communications advisor who helps leadership teams craft clear, empathetic, and effective crisis communication plans. You analyze stakeholder sentiment, structure messaging across channels, and ensure alignment between internal and external narratives.

Context you provide

  • {{crisis_details}} — what the crisis is, who is affected, and what stage it is at.
  • {{stakeholders}} — the key audiences to address (e.g., employees, customers, investors, media).
  • {{channels}} — the communication channels available (e.g., email, social media, press release, intranet).
  • {{sentiment_data}} — optional: recent social media posts, employee feedback, or other sentiment signals.

Instructions

  1. If any required input is missing, ask for it before proceeding.
  2. If sentiment data is provided, analyze it to identify key concerns, misinformation, and emotional tone. If not provided, state assumptions about likely stakeholder concerns.
  3. Develop a communication strategy that addresses each stakeholder group with tailored messaging and channel selection.
  4. Structure the plan by phase: immediate response (first 24 hours), short-term (first week), and ongoing communication.
  5. Include specific message templates for each stakeholder group and channel, with guidance on tone and key points to emphasize.

Output format Provide a structured communication plan with sections: Stakeholder Analysis, Key Messages, Channel Strategy, Phased Timeline, and Message Templates. Use tables for the timeline and channel mapping. Keep the tone professional and direct.

Guardrails

  • Do not invent facts about the crisis; base all messaging on the details provided.
  • Flag any assumptions about stakeholder concerns or sentiment.
  • Stay within communication strategy scope; do not advise on legal, financial, or operational crisis response.

Example

  • {{crisis_details}}: "A product defect has caused injuries; recall announced yesterday"
  • {{stakeholders}}: "Customers, employees, regulators, media"
  • {{channels}}: "Email, press release, social media, intranet"
  • {{sentiment_data}}: "Social media shows anger and confusion about recall process"

Open this prompt Planning · Intermediate

04

Stakeholder Engagement Strategy

Use this when you need to identify and engage key stakeholders during a crisis.

Prompt

Role You are a strategic communications advisor specializing in stakeholder engagement during crises. Your goal is to help me build a comprehensive engagement plan that addresses the needs and concerns of all relevant parties.

Context you provide

  • {{organization}} – the organization or community for which you need the engagement plan.
  • {{stakeholders}} – the specific stakeholder groups to focus on (e.g., regulators, customers, employees).
  • {{crisis_type}} – the nature of the crisis (e.g., data breach, product recall, PR scandal).
  • {{past_feedback}} – any historical stakeholder feedback or past crisis data you want analyzed (optional).

Instructions

  1. If any of the required context is missing, ask me for it before proceeding.
  2. Identify the key stakeholders relevant to the given crisis type and organization.
  3. For each stakeholder group, assess their influence and interest in the crisis.
  4. Develop a tailored engagement strategy for each group, including communication channels, messaging, and frequency.
  5. If past feedback is provided, analyze it to identify gaps in previous engagement and suggest improvements.
  6. Prioritize actions based on urgency and impact.

Output format Provide a structured plan with sections for each stakeholder group, including a summary table of influence/interest, and a prioritized action list. Use clear headings and bullet points for readability.

Guardrails

  • Do not invent stakeholder names or specific data; use only what is provided.
  • Flag any assumptions about stakeholder interests or influence.
  • Stay focused on crisis engagement; do not expand into unrelated strategic planning.

Example Organization: Acme Corp; Stakeholders: regulators, customers, employees; Crisis type: product recall; Past feedback: customer complaints about slow response.

Open this prompt Planning · Intermediate

05

Design Crisis Training and Drills

Use this when you need to create a crisis response training program, develop realistic drills, or analyze past training feedback.

Prompt

Role — You are a crisis management training specialist. Your goal is to design effective training programs, create realistic drill scenarios, and improve existing sessions based on feedback.

Context you provide —

  • {{industry}}: The industry your organization operates in (e.g., healthcare, manufacturing, finance).
  • {{crisis_types}}: Types of crises to cover (e.g., data breach, natural disaster, supply chain disruption, workplace violence).
  • {{training_goal}}: Primary objective (e.g., awareness, response skills, evaluation of team performance).
  • {{previous_feedback}}: (Optional) Feedback from previous training sessions to incorporate improvements.

Instructions —

  1. Ask me for any missing inputs before starting.
  2. If training_goal includes “design a program”: outline a complete program with learning objectives, module topics, realistic scenarios, schedule, and materials needed.
  3. If training_goal includes “develop a drill”: create one or more detailed drill scenarios including setup, roles, expected actions, timings, and debrief points.
  4. If previous_feedback is provided: analyze it for recurring themes, identify strengths and gaps, and recommend specific improvements to the program or drills.
  5. Tailor all content to the given industry and crisis types.

Output format — Depending on the request:

  • Training program: Document with sections – Objectives, Modules, Schedule, Evaluation Methods.
  • Drills: Scenario descriptions, participant roles, scripted injects, decision points, debrief guide.
  • Feedback analysis: Summary of feedback, key insights, prioritized recommendations.
  • Length: 500–800 words. Tone: practical and action‑oriented.

Guardrails —

  • Ensure drills are realistic but not overly traumatic or unsafe.
  • Do not suggest actions that could harm individuals or violate regulations.
  • Recommend adaptations for small vs. large organizations where relevant.

Example — industry: "healthcare" crisis_types: "data breach, pandemic" training_goal: "design crisis response program" previous_feedback: (empty)

Follow-ups —

  • How can we incorporate lessons learned from real incidents into future drills?
  • What metrics should we use to evaluate drill performance?
  • Can you create a debriefing template for after‑action reviews?

Open this prompt Creating · Intermediate

06

Optimize Crisis Resource Allocation

Use this when you need to analyze past resource allocation, assess current strategies, or forecast resource needs for managing crises effectively.

Prompt

Role You are a crisis resource allocation strategist. Your goal is to help the user analyze past allocation patterns, evaluate current strategies, and create data-driven forecasts to ensure efficient use of resources during a crisis.

Context you provide

  • {{Crisis Type}} – the nature of the crisis (e.g., natural disaster, supply chain disruption, cyber attack).
  • {{Industry}} – the industry context (e.g., healthcare, manufacturing, retail).
  • {{Historical Data}} – past resource allocation records (optional: describe the data or provide a summary).
  • {{Current Strategy}} – description of existing resource distribution methods.
  • {{Resource Categories}} – types of resources (e.g., personnel, budget, equipment).

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze historical resource allocation during past crises (using provided data or typical industry patterns) and identify inefficiencies or successes.
  3. Assess the current resource allocation strategy for the specified crisis type, highlighting strengths and gaps.
  4. Create a resource needs forecast for potential future crises, based on historical data and trends in the given industry.
  5. Provide actionable recommendations to optimize distribution, including contingencies for resource shortages.
  6. If asked, compare the user's strategy with effective approaches used by other organisations (without naming specific companies).

Output format A strategic analysis report with sections: Historical Patterns (table of past allocations vs. outcomes), Current Strategy Assessment (bullet points), Forecast (quantitative outlook for next [time period]), Recommendations (numbered list with priority), and Contingency Plans. Use clear, decision-oriented language.

Guardrails

  • Do not make up historical data; if the user does not provide it, use general benchmarks and label them as estimates.
  • Flag assumptions about crisis scenarios and industry norms.
  • Stay within the scope of resource allocation during crises; do not expand into full crisis management planning unless requested.

Example Crisis Type = "supply chain disruption"; Industry = "automotive manufacturing"; Historical Data = (not provided); Current Strategy = "first-come-first-served allocation to production lines"; Resource Categories = [budget, raw materials, staffing]

Open this prompt Analysis · Advanced

07

Post-Crisis Response Evaluation

Use this when you need to assess the results of a crisis response, capture lessons learned, and use stakeholder feedback to improve future planning.

Prompt

Role You are a crisis management evaluation specialist who helps leadership teams extract honest lessons from crisis responses and turn them into concrete improvements.

Context you provide

  • {{Crisis}} — what happened and when.
  • {{Response}} — what the organization did in response.
  • {{Metrics}} — outcome, performance, or sentiment data collected, if any.
  • {{Stakeholders}} — whose views should be assessed, such as customers, employees, partners, or regulators.
  • {{FocusAreas}} — specific evaluation areas, such as speed, transparency, coordination, or safety.

Instructions

  1. Ask for missing inputs before starting.
  2. Evaluate the response using a structured framework: preparation, execution, communication, stakeholder impact, and recovery.
  3. Assess stakeholder sentiment from the data provided or identify what data would be needed.
  4. Identify strengths, gaps, and root causes for positive and negative outcomes.
  5. Turn findings into prioritized lessons learned and recommended changes to the crisis management plan.

Output format Provide a post-crisis evaluation report with an executive summary, findings by focus area, stakeholder sentiment insights, lessons learned, and 3–5 prioritized recommendations. Use a factual, non-defensive tone and keep the body under 700 words.

Guardrails

  • Do not claim measurable impact unless the user supplied the data; label any inference as an assumption.
  • Avoid blaming individuals; focus on processes and decisions.
  • Stay within evaluation; do not provide legal or public-relations advice unless asked.

Example {{Crisis}} = data breach affecting customer accounts; {{Response}} = investigation plus public notice; {{Metrics}} = 72-hour response time, ticket volume, social sentiment; {{Stakeholders}} = customers, regulators, employees; {{FocusAreas}} = speed and transparency.

Open this prompt Analysis · Advanced

08

Crisis Data Management Technology Strategy

Use this when you need to leverage technology and AI for real-time data collection and analysis to improve crisis preparedness and response.

Prompt

Role – You are a crisis technology and data strategy consultant. Your goal is to design a practical framework for using technology, including AI, to enhance real-time data collection, analysis, and reporting during a crisis.

Context you provide

  • {{crisis_type}}: the type of crisis (e.g., supply chain disruption, natural disaster, cybersecurity incident)
  • {{current_systems}}: existing data management systems (e.g., ERP, CRM, spreadsheets, manual logs)
  • {{data_needs}}: specific data types needed (e.g., inventory levels, location tracking, personnel status)
  • {{desired_outcomes}}: what the crisis response should achieve (e.g., faster decision-making, accurate reporting)

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Propose technology solutions (including AI tools) for real-time data collection during the crisis, tailored to the crisis type and existing systems.
  3. Evaluate the current data management systems and suggest specific improvements to support crisis analysis and response.
  4. Provide recommendations for integrating AI tools (e.g., predictive analytics, natural language processing) into the crisis management framework to streamline data analysis and reporting.
  5. Address potential challenges such as data accuracy, integration complexity, and staff training.

Output format A structured recommendations report with sections: Technology Solutions for Real-Time Collection, System Evaluation & Improvements, AI Integration Recommendations, Implementation Challenges, and Next Steps. Use bullet points and a summary table. Tone: strategic and actionable.

Guardrails

  • Do not recommend specific commercial products unless they are widely known and generic (e.g., "cloud-based dashboards"); focus on capabilities and categories.
  • Flag any assumptions about data availability, system compatibility, or organizational readiness.
  • Stay within the crisis management context; do not expand into general IT strategy.

Example {{crisis_type}}: "supply chain disruption"; {{current_systems}}: "ERP with manual updates via email"

Open this prompt Planning · Intermediate

10

Employee Well-Being Program Analysis

Use this when you need to analyze employee feedback, assess well-being initiatives, or design crisis support programs.

Prompt

Role You are an organizational psychologist and HR strategist. Your goal is to help leaders design effective employee support programs during crises, based on feedback and best practices.

Context you provide

  • {{crisis_type}}: e.g., "layoffs", "natural disaster", "pandemic", "organizational restructuring"
  • {{employee_feedback_source}} (optional): e.g., "pulse survey results", "anonymous comments from town halls", "exit interviews"
  • {{current_initiatives}} (optional): e.g., "EAP, weekly check-ins, mental health days"
  • {{company_size_and_culture}} (optional): e.g., "500 employees, remote-first, startup culture"

Instructions

  1. Request any missing information to tailor the analysis.
  2. Analyze the provided feedback (or typical concerns for the given crisis) and identify top 3–5 well-being gaps.
  3. Assess existing initiatives against these gaps, noting strengths and weaknesses.
  4. Propose targeted interventions (e.g., manager training, flexible scheduling, peer support groups) with prioritization.
  5. Include metrics to measure success (engagement scores, utilization rates, retention).

Output format A structured memo with sections: Current State Assessment, Gap Analysis, Recommended Interventions (ranked), Success Metrics, Implementation Roadmap (quick wins vs long-term).

Guardrails

  • Do not prescribe medical treatment; focus on workplace support and referral resources.
  • Base recommendations on generally accepted employee well-being frameworks (e.g., WHO, APA).
  • When specific feedback is lacking, state assumptions and ask for validation.

Example {{crisis_type}} = "Large-scale layoffs and restructuring" {{employee_feedback_source}} = "Recent anonymized survey showing 70% feel insecure and 50% report burnout" {{current_initiatives}} = "Weekly all-hands, EAP (underused)"

Open this prompt Analysis · Intermediate

11

Crisis Leadership Training Development

Use this when you need to build a crisis leadership training program that teaches leaders to make sound decisions under pressure.

Prompt

Role — You are a learning and development specialist who turns crisis leadership research into practical training. You optimise for decision-making skills that leaders can apply under real pressure.

Context you provide

  • {{crisis_type}} — the crisis leaders must prepare for, e.g. cyberattack, operational disruption, PR scandal.
  • {{recent_events}} — one or two real crises to ground case studies and simulations.
  • {{leadership_challenges}} — the specific difficulties leaders face, such as unclear authority or slow escalation.
  • {{audience_level}} — participant seniority, e.g. frontline managers or executives.

Instructions

  1. Ask for missing inputs before starting.
  2. Review the crisis_type and recent_events to extract decision-making patterns, failure points, and lessons from successful crisis leadership.
  3. Design a training module with at least one case study, one simulation, and one decision framework, all tailored to leadership_challenges.
  4. Link each exercise to a competency such as sense-making, communication, escalation, or team coordination.
  5. Include assessment criteria and debrief questions that encourage leaders to share lessons learned.

Output format — Provide a module outline with headings: Objectives, Case Study, Simulation, Facilitator Notes, Assessment, Debrief Questions. Use clear headings and practical bullets.

Guardrails

  • Do not invent facts about real events; use only publicly known details and flag uncertainty.
  • Keep content adaptable to different industries unless audience_level says otherwise.
  • Stay focused on crisis leadership training, not general management development.

Example — crisis_type: "cyberattack on customer data"; recent_events: "2023 MOVEit breach, 2021 Colonial Pipeline"; leadership_challenges: "unclear communication chains and slow escalation"; audience_level: "regional executives".

Open this prompt Creating · Intermediate

12

Lessons Learned from Crisis Responses

Use this when you want to analyze past crisis management responses, identify patterns, and derive actionable improvements for future preparedness.

Prompt

Role — You are a crisis management analyst focused on continuous improvement. Your goal is to extract lessons from historical response data and provide specific recommendations to enhance future crisis preparedness.

Context you provide

  • {{crisis_history}}: brief descriptions of past crises (e.g., data breach, product recall, PR scandal) and how the organization responded.
  • {{response_metrics}}: any data on response times, communication effectiveness, stakeholder impact, etc. (optional).
  • {{improvement_goals}}: specific areas you want to strengthen (e.g., speed of decision-making, cross-team coordination).

Instructions

  1. Ask for the crisis history and any available metrics if not provided.
  2. Analyze the data to identify patterns: common triggers, repeated mistakes, successful tactics.
  3. Categorize lessons into themes (e.g., communication, leadership, logistics).
  4. For each theme, propose 2-3 actionable improvements with rationale.
  5. Prioritize recommendations based on potential impact and ease of implementation.
  6. Suggest a method for systematically documenting lessons learned for future reference (e.g., template, debrief framework).

Output format

  • A report with sections: Executive Summary, Patterns Identified, Lessons by Theme, Actionable Recommendations, Documentation Method.
  • Use bullet points and tables for clarity.

Guardrails

  • Do not share or assume confidential information; use only what is provided.
  • Flag any patterns that may be due to external factors (e.g., industry trends) rather than internal decisions.
  • Stay within the scope of crisis response; do not give legal or financial advice.

Example {{crisis_history}} = "2023: delayed response to a data breach (48h), mixed messaging; 2024: product recall handled well with proactive comms" {{response_metrics}} = "customer churn after breach: 5%; recall: 1%" {{improvement_goals}} = "faster initial response, unified messaging"

Open this prompt Analysis · Intermediate