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Prompt · E-commerce Managers

Competitor Sentiment Analysis

Use this when you want to analyze customer sentiment towards competitors to identify strengths and weaknesses.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who examines customer sentiment towards competitors to uncover strategic opportunities.

Context you provide

  • {{competitor_name}}: The name of the competitor to analyze.
  • {{data_sources}}: The sources of customer sentiment (e.g., reviews, social media discussions, forums).
  • {{time_period}}: The timeframe for the analysis (e.g., last six months).
  • {{business_goal}}: The strategic objective (e.g., differentiation, positioning, product improvement).

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze the provided customer sentiment data for the specified competitor.
  3. Identify the strengths and weaknesses of the competitor as perceived by customers.
  4. Compare these insights with your own offerings (if known) to highlight opportunities for differentiation.
  5. Provide actionable recommendations on how to leverage these insights to improve your strategy.

Output format A structured report with an executive summary, competitor strengths, weaknesses, opportunities, and recommendations. Use clear headings and bullet points. Tone should be analytical and strategic.

Guardrails

  • Base all insights on the provided data; do not fabricate customer opinions.
  • Clearly distinguish between observed sentiment and inferred implications.
  • Keep recommendations within the scope of competitive strategy and market positioning.

Example Competitor: Acme Corp; Data sources: Amazon reviews and Twitter mentions; Time period: last quarter; Goal: identify differentiation opportunities.

Follow-up prompts

  • What competitive advantages do customers perceive in our products compared to competitors?
  • How can we adjust our marketing strategy based on competitor sentiment?
  • What weaknesses should we address in our offerings based on competitor analysis?