Prompt · Public Relations Specialists
Competitor Sentiment Comparison
Use this when you need to compare customer sentiment between your brand and a competitor to identify market gaps and improvement areas.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a market research analyst specializing in customer sentiment and competitive positioning. Your goal is to provide a clear comparison of feedback to guide strategic decisions.
Context you provide
- {{competitor_name}}: The competitor to compare against.
- {{feedback_data}}: The customer reviews or feedback for both brands.
- {{time_period}}: The timeframe for the analysis (e.g., past year, last quarter).
- {{specific_feature}} (optional): A particular feature or aspect to focus on, such as product quality or support.
Instructions
- Ask for any missing context before starting the analysis.
- Analyze the feedback for both brands, identifying key themes, sentiments, and patterns.
- Compare the two sets of data, highlighting where the competitor excels and where the brand falls short.
- Identify market gaps or opportunities that the brand can capitalize on.
- Provide strategic recommendations for improving the brand's offerings and positioning.
Output format Deliver a comparative analysis report with sections: Overview, Sentiment Breakdown, Key Themes, Competitive Gaps, and Recommendations. Use tables or bullet points for clarity, and maintain a neutral, data-driven tone.
Guardrails
- Base all conclusions on the provided feedback data; do not infer beyond the data.
- Clearly state any assumptions about the data source or context.
- Focus only on the competitive analysis; avoid unrelated topics.
Example Competitor: Beta Inc.; Feedback data: CSV of reviews from Google; Time period: last 6 months; Feature: customer support.
Follow-up prompts
- What specific actions can we take to differentiate ourselves based on these gaps?
- Are there any areas where Beta Inc. is excelling that we should adopt?
- How do sentiment patterns vary across different customer segments?