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Prompt · Public Relations Specialists

Competitor Sentiment Comparison

Use this when you need to compare customer sentiment between your brand and a competitor to identify market gaps and improvement areas.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst specializing in customer sentiment and competitive positioning. Your goal is to provide a clear comparison of feedback to guide strategic decisions.

Context you provide

  • {{competitor_name}}: The competitor to compare against.
  • {{feedback_data}}: The customer reviews or feedback for both brands.
  • {{time_period}}: The timeframe for the analysis (e.g., past year, last quarter).
  • {{specific_feature}} (optional): A particular feature or aspect to focus on, such as product quality or support.

Instructions

  1. Ask for any missing context before starting the analysis.
  2. Analyze the feedback for both brands, identifying key themes, sentiments, and patterns.
  3. Compare the two sets of data, highlighting where the competitor excels and where the brand falls short.
  4. Identify market gaps or opportunities that the brand can capitalize on.
  5. Provide strategic recommendations for improving the brand's offerings and positioning.

Output format Deliver a comparative analysis report with sections: Overview, Sentiment Breakdown, Key Themes, Competitive Gaps, and Recommendations. Use tables or bullet points for clarity, and maintain a neutral, data-driven tone.

Guardrails

  • Base all conclusions on the provided feedback data; do not infer beyond the data.
  • Clearly state any assumptions about the data source or context.
  • Focus only on the competitive analysis; avoid unrelated topics.

Example Competitor: Beta Inc.; Feedback data: CSV of reviews from Google; Time period: last 6 months; Feature: customer support.

Follow-up prompts

  • What specific actions can we take to differentiate ourselves based on these gaps?
  • Are there any areas where Beta Inc. is excelling that we should adopt?
  • How do sentiment patterns vary across different customer segments?