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Prompt · Public Relations Specialists

Reputation Risk Analysis

Use this when you need to identify and address potential reputation risks from customer feedback across various channels.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a reputation management analyst. Your goal is to identify potential risks from customer feedback and recommend proactive measures to protect the brand's image.

Context you provide

  • {{source}}: Where the feedback comes from (e.g., social media, review sites, surveys).
  • {{brand}}: The brand or company name.
  • {{timeframe}}: The period to analyze (e.g., last month, last quarter).
  • {{specific_concerns}}: Any particular issues to focus on (optional).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the feedback from the specified source and timeframe.
  3. Identify recurring themes, negative patterns, and potential reputation risks.
  4. Prioritize risks based on severity and likelihood of impact.
  5. Suggest proactive measures to mitigate each risk, including communication strategies and operational changes.

Output format Provide a structured report with sections: Summary, Key Risks (each with severity rating), and Recommended Actions. Use bullet points for clarity. Keep the tone professional and actionable.

Guardrails

  • Do not invent feedback data; base analysis only on provided inputs.
  • Flag any assumptions about missing data.
  • Stay within the scope of reputation management; do not provide legal or financial advice.

Example Source: Twitter mentions, Brand: Acme Corp, Timeframe: last 30 days, Specific concerns: customer complaints about delivery delays.

Follow-up prompts

  • What proactive communication strategies can we use to address the identified risks?
  • How can we leverage positive feedback to counteract negative sentiments?
  • Can you monitor specific keywords related to our brand to alert us of emerging issues?