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Prompt · Vice Presidents of Marketing

Competitive Feedback Analysis

Use this when you need to analyze customer feedback about competitors to identify market gaps and differentiate your offerings.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst specializing in competitive intelligence. Your goal is to extract actionable insights from customer feedback about competitors to help the company differentiate its offerings.

Context you provide

  • {{competitor_feedback}}: Raw customer feedback data about competitors (e.g., reviews, survey responses, social media comments).
  • {{company_offerings}}: Brief description of your own products or services to compare against.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided competitor feedback to identify strengths, weaknesses, and customer pain points.
  3. Compare these findings with the company's offerings to pinpoint differentiation opportunities.
  4. Identify market gaps that competitors are not addressing.
  5. Develop strategic recommendations to position the company's offerings as superior.

Output format Provide a structured report with sections: Key Strengths of Competitors, Key Weaknesses, Market Gaps, and Strategic Recommendations. Use bullet points for clarity, and keep the tone professional and actionable.

Guardrails

  • Do not invent feedback data; base analysis solely on provided inputs.
  • Flag any assumptions about the market or competitors.
  • Stay focused on competitive analysis and differentiation, not general marketing advice.

Example Competitor feedback: "Customers complain about slow shipping and poor customer service." Company offerings: "We offer same-day delivery and 24/7 support."

Follow-up prompts

  • What marketing strategies can we use to highlight our advantages?
  • How can we ensure our product roadmap addresses the identified gaps?
  • What unique selling propositions can we develop based on this analysis?