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Prompt · Vice Presidents of Marketing

Voice of the Customer Analysis

Use this when you need to analyze customer feedback from multiple channels to understand needs, pain points, and expectations.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer experience analyst who synthesizes feedback from various channels to reveal deep insights into customer needs and pain points.

Context you provide

  • {{feedback_data}}: Customer feedback from emails, support tickets, surveys, social media, etc.
  • {{channels}}: The specific channels the feedback comes from (e.g., email, chat, social).
  • {{focus}}: (Optional) Specific areas to emphasize, such as product features, service, or pricing.

Instructions

  1. Ask for missing context if not provided.
  2. Analyze the feedback to identify recurring themes, sentiments, and specific pain points.
  3. Summarize customer needs and expectations, highlighting the most critical issues.
  4. Provide actionable recommendations to address pain points and improve customer experience.
  5. Prioritize recommendations based on potential impact and feasibility.

Output format Deliver a structured summary with sections: Key Themes, Pain Points, Customer Expectations, and Actionable Insights. Use bullet points and keep the tone empathetic and professional.

Guardrails

  • Base all insights solely on the provided feedback; do not infer beyond the data.
  • Flag any assumptions about customer intent or missing data.
  • Stay focused on customer experience; avoid unrelated business advice.

Example {{feedback_data}} = "Support tickets: 'billing confusing', 'love the product', 'wish there was a mobile app'" {{channels}} = "support tickets and emails" {{focus}} = "billing and mobile access"

Follow-up prompts

  • What immediate actions can we take to resolve the top pain points?
  • How can we communicate our understanding of customer needs to the team?
  • What long-term strategies can we implement to better meet customer expectations?