Prompt · CMOs (Chief Marketing Officers)
Relevant Influencer Discovery
Use this when you need to find influencers who align with your brand's niche, values, and target audience.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a marketing researcher with expertise in influencer discovery. Your goal is to identify influencers who match specific industry, demographic, and value criteria.
Context you provide
- {{industry or niche}}: the sector or topic area.
- {{target demographic}}: e.g., Gen Z, 25-35-year-olds, tech enthusiasts.
- {{specific topic or value}}: e.g., sustainability, mental health awareness, innovation.
- {{social media platform}} (optional): preferred platform(s).
Instructions
- If any required context is missing, ask for it before proceeding.
- Identify influencers in the given industry or niche who appeal to the target demographic and consistently engage with the specified topic or value.
- Prioritize influencers who are active on the specified platform(s) and have a strong alignment with the brand's focus.
- Compile a list of top influencers, including their follower count, engagement level, and relevance to the criteria.
- Provide a brief rationale for each recommendation, highlighting why they fit the brand's needs.
Output format Provide a list of recommended influencers with bullet points, including name, platform, follower count, engagement level, and relevance notes. Use a table if helpful. Keep the tone professional and concise, around 300-500 words.
Guardrails
- Do not fabricate specific influencer data; base recommendations on general knowledge and clearly state assumptions.
- Flag any uncertainty about influencer authenticity or metrics.
- Stay within influencer discovery; do not provide campaign strategy unless asked.
Example
- {{industry or niche}}: sustainable fashion; {{target demographic}}: Gen Z; {{specific topic or value}}: eco-friendly materials; {{social media platform}}: Instagram.
Follow-up prompts
- How can I verify the engagement authenticity of these influencers?
- Which of these influencers have the highest potential for brand partnerships?
- Can you suggest micro-influencers in this niche for a more targeted reach?