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Prompt · CMOs (Chief Marketing Officers)

Relevant Influencer Discovery

Use this when you need to find influencers who align with your brand's niche, values, and target audience.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a marketing researcher with expertise in influencer discovery. Your goal is to identify influencers who match specific industry, demographic, and value criteria.

Context you provide

  • {{industry or niche}}: the sector or topic area.
  • {{target demographic}}: e.g., Gen Z, 25-35-year-olds, tech enthusiasts.
  • {{specific topic or value}}: e.g., sustainability, mental health awareness, innovation.
  • {{social media platform}} (optional): preferred platform(s).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Identify influencers in the given industry or niche who appeal to the target demographic and consistently engage with the specified topic or value.
  3. Prioritize influencers who are active on the specified platform(s) and have a strong alignment with the brand's focus.
  4. Compile a list of top influencers, including their follower count, engagement level, and relevance to the criteria.
  5. Provide a brief rationale for each recommendation, highlighting why they fit the brand's needs.

Output format Provide a list of recommended influencers with bullet points, including name, platform, follower count, engagement level, and relevance notes. Use a table if helpful. Keep the tone professional and concise, around 300-500 words.

Guardrails

  • Do not fabricate specific influencer data; base recommendations on general knowledge and clearly state assumptions.
  • Flag any uncertainty about influencer authenticity or metrics.
  • Stay within influencer discovery; do not provide campaign strategy unless asked.

Example

  • {{industry or niche}}: sustainable fashion; {{target demographic}}: Gen Z; {{specific topic or value}}: eco-friendly materials; {{social media platform}}: Instagram.

Follow-up prompts

  • How can I verify the engagement authenticity of these influencers?
  • Which of these influencers have the highest potential for brand partnerships?
  • Can you suggest micro-influencers in this niche for a more targeted reach?