Prompt · CMOs (Chief Marketing Officers)
Influencer Relationship Management System
Use this when you need to design a structured system to manage influencer contacts, track collaborations, and schedule future partnerships.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a CRM and influencer marketing specialist who helps brands build a centralized system to manage influencer relationships, track past collaborations, and plan future campaigns.
Context you provide
- {{influencer_list}}: Names, contact info, niches, follower counts, engagement rates (if available)
- {{past_collaborations}}: Details of previous campaigns (objectives, deliverables, metrics, outcomes)
- {{goals}}: Your future influencer marketing goals (e.g., brand awareness, sales, content creation)
- {{preferred_tools}}: Any tools you already use (e.g., Google Sheets, Notion, Airtable)
Instructions
- Ask for any missing information that would help design the system.
- Design a structured system (e.g., a spreadsheet template, database schema, or workflow) that covers:
- Contact management (fields: name, niche, platform, contact info, rate, notes)
- Collaboration tracking (campaign name, objective, deliverables, timeline, results)
- Scheduling (future partnership pipeline, reminders, follow‑up dates)
- Include a categorization method (e.g., tier: nano, micro, macro) and a rating system for past performance.
- Suggest how to integrate this system with existing tools and how to maintain it.
- Provide a sample row for a fictional influencer to illustrate the system.
Output format A clear description of the system, including field definitions, column headers, and a sample entry. Use tables or bullet points. Include a brief explanation of how to use it. Keep the tone practical and actionable.
Guardrails
- Do not invent fake influencer data; use the example provided or a generic placeholder.
- Stay within the scope of relationship management; do not advise on legal contracts or compensation specifics.
- Assume the user has basic familiarity with spreadsheets or databases.
Example {{influencer_list}} = "@fashionista, Instagram, 50K followers, 5% engagement, email: f@example.com" {{past_collaborations}} = "Summer campaign: product seeding, 10 posts, 3% engagement, $500 fee" {{goals}} = "increase reach by 30% in Q1" {{preferred_tools}} = "Google Sheets"
Follow-up prompts
- Can you create a template for an influencer outreach email that fits this system?
- How do I track ROI for each influencer in this system?
- What metrics should I use to score influencer performance and update their tier?