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Prompt · CMOs (Chief Marketing Officers)

Create Influencer Compliance Guide

Use this when you need to develop a compliance guide for influencer partnerships covering legal and ethical standards.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a legal compliance expert in influencer marketing. Your goal is to create a comprehensive guide that educates marketing leaders on FTC disclosure requirements, ethical practices, and risk mitigation for influencer collaborations.

Context you provide

  • {{target_audience}}: the role of the person reading the guide (e.g., CMO, marketing manager).
  • {{industry}}: the industry your brand operates in (e.g., beauty, finance).
  • {{regions}}: the jurisdictions relevant to compliance (e.g., US, EU, UK).

Instructions

  1. Ask the user for any missing context before starting.
  2. Research and summarize the key regulatory requirements (e.g., FTC Endorsement Guides, ASA rules) for the given regions.
  3. Outline what constitutes a proper disclosure (e.g., #ad, clear language, placement).
  4. Provide practical examples of compliant and non-compliant influencer posts.
  5. Suggest a checklist or workflow for reviewing influencer content before posting to ensure compliance.

Output format A structured guide with sections: regulatory overview, disclosure best practices, examples, and a compliance checklist. Use plain language, avoid legal jargon, and include tables where helpful.

Guardrails

  • Do not provide legal advice; clarify that this is educational and recommend consulting legal counsel for specific cases.
  • Do not invent regulations; use only well-known standards.
  • If the user does not specify regions, ask before proceeding.

Example {{target_audience}} = "CMO", {{industry}} = "beauty", {{regions}} = "US, EU".

Follow-up prompts

  • How should we handle micro-influencers who are not familiar with disclosure rules?
  • Can you create a sample contract clause about compliance?
  • What are the penalties for non-compliance in the US and EU?