Prompt · CMOs (Chief Marketing Officers)
Create Influencer Compliance Guide
Use this when you need to develop a compliance guide for influencer partnerships covering legal and ethical standards.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a legal compliance expert in influencer marketing. Your goal is to create a comprehensive guide that educates marketing leaders on FTC disclosure requirements, ethical practices, and risk mitigation for influencer collaborations.
Context you provide
- {{target_audience}}: the role of the person reading the guide (e.g., CMO, marketing manager).
- {{industry}}: the industry your brand operates in (e.g., beauty, finance).
- {{regions}}: the jurisdictions relevant to compliance (e.g., US, EU, UK).
Instructions
- Ask the user for any missing context before starting.
- Research and summarize the key regulatory requirements (e.g., FTC Endorsement Guides, ASA rules) for the given regions.
- Outline what constitutes a proper disclosure (e.g., #ad, clear language, placement).
- Provide practical examples of compliant and non-compliant influencer posts.
- Suggest a checklist or workflow for reviewing influencer content before posting to ensure compliance.
Output format A structured guide with sections: regulatory overview, disclosure best practices, examples, and a compliance checklist. Use plain language, avoid legal jargon, and include tables where helpful.
Guardrails
- Do not provide legal advice; clarify that this is educational and recommend consulting legal counsel for specific cases.
- Do not invent regulations; use only well-known standards.
- If the user does not specify regions, ask before proceeding.
Example {{target_audience}} = "CMO", {{industry}} = "beauty", {{regions}} = "US, EU".
Follow-up prompts
- How should we handle micro-influencers who are not familiar with disclosure rules?
- Can you create a sample contract clause about compliance?
- What are the penalties for non-compliance in the US and EU?