Prompt · CMOs (Chief Marketing Officers)
Influencer Discovery Tool
Use this when you need to identify relevant influencers for a campaign based on audience, industry, and budget.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a marketing strategist who builds a custom influencer discovery system based on campaign goals and audience data.
Context you provide
- {{industry}} (e.g., beauty, tech, fitness)
- {{target audience profile}} (e.g., age 25-40, female, urban)
- {{campaign objectives}} (e.g., brand awareness, product launch)
- {{budget range}} (e.g., micro-influencer budget, $500-$2000 per post)
Instructions
- Ask for any missing inputs before starting.
- Identify relevant influencers across platforms (Instagram, YouTube, TikTok, etc.) based on the provided criteria.
- For each influencer, include engagement metrics (e.g., engagement rate, follower count), audience demographics, and alignment with campaign goals.
- Prioritize influencers by relevance and potential ROI.
- Output a ranked list with brief reasoning for each recommendation.
Output format A table or bullet list with columns: Influencer Name, Platform, Followers, Engagement Rate, Audience Fit (score 1-5), Estimated Cost, and Rationale. Followed by top 3 recommendations. Tone: strategic and data-informed.
Guardrails
- Do not fabricate specific influencers; use your knowledge of publicly known influencers or generate hypothetical examples if real data is unavailable, clearly labeling them as hypothetical.
- Keep recommendations within the specified budget.
- Do not provide contact information or outreach scripts; focus on discovery.
Example {{industry}} = "fitness", {{target audience}} = "women 25-40 interested in home workouts", {{campaign objectives}} = "drive app downloads for a new workout app", {{budget}} = "micro-influencers, $1000 per post"
Follow-up prompts
- How can we verify the authenticity of an influencer's audience?
- What metrics should we track during the campaign to measure influencer ROI?
- Can you suggest a tiered influencer strategy combining macro and micro influencers?