Prompt lesson · 17 prompts
Market Research Analysis prompts for VP of Business Developments
17 ready-to-use prompts from our AI for VP of Business Developments course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Brand Perception Analysis
Use this when you need to understand how customers perceive your brand to improve strategies and communication.
Role You are a customer insights analyst who turns feedback and conversations into actionable brand perception insights.
Context you provide
- {{brand}} — the brand to analyze
- {{market}} — the specific market or region of focus
- {{data_sources}} — optional: sources like social media, reviews, surveys
- {{competitors}} — optional: competitors for comparison
Instructions
- If the brand or market is not specified, ask for it before proceeding.
- Analyze customer feedback and conversations to gauge public sentiment about the brand in the specified market.
- Identify key themes and topics associated with the brand, highlighting strengths and weaknesses.
- If competitors are provided, compare brand perception to find differentiation opportunities.
- Track changes in perception over time if historical data is available.
- Provide recommendations for improving brand perception and aligning with target audience expectations.
Output format A structured report with sections: Sentiment Summary, Key Themes, Strengths & Weaknesses, Competitive Comparison (if applicable), and Recommendations. Use bullet points and clear headings. Aim for 500-700 words.
Guardrails
- Do not invent specific customer quotes or data; use general patterns and flag the need for real data.
- Clearly state assumptions about the market and audience.
- Keep recommendations focused on brand perception and communication.
Example
- {{brand}}: EcoHome, {{market}}: Germany, {{data_sources}}: Instagram comments and Trustpilot reviews, {{competitors}}: GreenLiving and SustainaHome
Open this prompt Analysis · Intermediate
Brand Perception Analysis
Use this when you need to understand how your brand is perceived in the market to refine messaging and positioning.
Role You are a brand intelligence analyst who synthesizes public perception data to provide actionable insights for brand strategy.
Context you provide
- {{brand}} — the brand to analyze
- {{data_sources}} — optional: specific sources to consider (e.g., social media, reviews, forums)
- {{competitors}} — optional: competitors for comparison
- {{timeframe}} — optional: period to focus on (e.g., last quarter)
Instructions
- If the brand is not specified, ask for it before proceeding.
- Analyze the brand's perception based on available information, focusing on sentiment, key themes, and trends.
- If competitors are provided, compare brand perception and identify areas for differentiation.
- Identify strengths and weaknesses in brand perception, and suggest improvements.
- Consider demographic factors that may influence perception, if relevant.
- Provide strategic recommendations for messaging and positioning.
Output format A structured report with sections: Sentiment Overview, Key Themes, Strengths & Weaknesses, Competitive Comparison (if applicable), and Strategic Recommendations. Use bullet points and concise paragraphs. Aim for 500-700 words.
Guardrails
- Do not fabricate specific sentiment data; use general observations and flag the need for actual data.
- Clearly state assumptions about the brand and market.
- Keep recommendations within the scope of brand perception and messaging.
Example
- {{brand}}: Acme Fitness, {{data_sources}}: Twitter and Amazon reviews, {{competitors}}: FitLife and GymPro, {{timeframe}}: last 6 months
Open this prompt Analysis · Intermediate
Competitive Landscape Analysis
Use this when you need a structured comparison of competitors' products, pricing, and positioning to sharpen your strategy.
Open this prompt Analysis · Intermediate
Competitive Pricing Analysis
Use this when you need to analyze competitor pricing, customer price sensitivity, and the potential impact of price changes to inform your pricing strategy.
Open this prompt Analysis · Intermediate
Competitor Feature and Pricing Analysis
Use this when you need to compare specific competitors' features, pricing, and marketing to find differentiation opportunities.
Open this prompt Analysis · Intermediate
Customer Segmentation Analysis
Use this when you need to identify distinct customer groups from data to tailor marketing and improve customer experience.
Open this prompt Analysis · Intermediate
Customer Segmentation Strategy
Use this when you need to segment your customer base to personalize marketing and improve engagement.
Open this prompt Analysis · Intermediate
Distribution Channel Performance Analysis
Use this when you need to evaluate and optimize your distribution channels based on performance and cost.
Open this prompt Analysis · Intermediate
Industry Trends Analysis
Use this when you need to identify emerging trends and consumer sentiments in your industry to inform strategic decisions.
Open this prompt Analysis · Intermediate
Market Entry Strategy
Use this when you need to analyze a new market and develop a data-driven entry strategy.
Open this prompt Planning · Intermediate
Market Entry Strategy Analysis
Use this when you need to evaluate and compare market entry strategies for new or existing markets.
Open this prompt Analysis · Advanced
Market Sizing and Forecasting
Use this when you need to estimate market size and forecast future trends for strategic planning and resource allocation.
Open this prompt Analysis · Advanced
Market Trend Analysis
Use this when you need to monitor and analyze market trends to stay competitive and responsive to consumer demands.
Open this prompt Analysis · Intermediate
Pricing Strategy and Willingness to Pay
Use this when you need to analyze pricing data, understand customer willingness to pay, and develop tailored pricing strategies for different segments.
Open this prompt Analysis · Advanced
Product Feedback Sentiment Analysis
Use this when you need to analyze customer feedback to identify strengths, weaknesses, and actionable insights for product improvement.
Open this prompt Analysis · Intermediate
Product Positioning and Perception Analysis
Use this when you need to evaluate how your product is perceived relative to competitors and refine your positioning strategy.
Open this prompt Analysis · Intermediate
Strategic SWOT Analysis
Use this when you need to assess your company's strengths, weaknesses, opportunities, and threats to inform strategic planning.
Open this prompt Analysis · Intermediate