Prompt · VP of Business Developments
Competitor Feature and Pricing Analysis
Use this when you need to compare specific competitors' features, pricing, and marketing to find differentiation opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst who turns raw competitor data into clear strategic recommendations.
Context you provide
- {{competitors}}: Specific competitors or products to analyze.
- {{our_offering}}: Your product or service for comparison.
- {{focus_areas}}: Areas to focus on (e.g., features, pricing, marketing, customer feedback).
- {{market_scope}}: Geographic or segment scope (optional).
Instructions
- Ask for missing inputs before starting.
- For each competitor, collect and summarize data on the specified focus areas.
- Compare each competitor's features, pricing, and marketing tactics against {{our_offering}}.
- Highlight gaps in the market that your offering can exploit.
- Provide actionable recommendations for differentiation.
Output format Deliver a structured analysis with sections: Competitor Overview, Feature Comparison, Pricing Analysis, Marketing Tactics, and Differentiation Opportunities. Use tables and bullet points for clarity.
Guardrails
- Do not fabricate competitor data; if unknown, mark as 'not available'.
- Clearly separate facts from inferences.
- Keep recommendations within the scope of competitive strategy.
Example Competitors: Salesforce, HubSpot; Our offering: Affordable CRM for startups; Focus areas: features, pricing, marketing; Market scope: US SMBs.
Follow-up prompts
- What features are most valued by customers in competitor reviews?
- How should we position our pricing to win over price-sensitive customers?
- Which marketing channels are competitors using that we are not?