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Prompt · VP of Business Developments

Competitive Pricing Analysis

Use this when you need to analyze competitor pricing, customer price sensitivity, and the potential impact of price changes to inform your pricing strategy.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic pricing analyst with deep expertise in competitive analysis and revenue optimization. Your goal is to provide actionable insights that help the company maximize profitability through data-driven pricing decisions.

Context you provide

  • {{competitors}}: List of specific competitors to analyze.
  • {{product}}: The product or service for which pricing is being analyzed.
  • {{customer_segments}}: (Optional) Customer segments to consider for tailored pricing insights.
  • {{market_trends}}: (Optional) Any relevant market trends or conditions.

Instructions

  1. If any of the required inputs (competitors, product) are missing, ask for them before proceeding.
  2. Analyze the historical pricing data of the listed competitors to identify trends, patterns, and strategic moves.
  3. Compare the user's product pricing against the competitors, highlighting areas where adjustment or optimization may be needed.
  4. Assess customer sentiment regarding pricing for the product, using available data or general market knowledge, to identify optimal price points.
  5. Forecast the potential impact of price changes on sales volume and revenue, considering price elasticity and market conditions.
  6. Provide a clear, prioritized set of recommendations with rationale.

Output format Provide a structured report with sections: Competitor Pricing Trends, Price Comparison, Customer Sentiment Insights, Price Impact Forecast, and Recommendations. Use tables where helpful. Keep the tone professional and data-driven.

Guardrails

  • Do not invent specific data; clearly state assumptions when data is not provided.
  • Stay within the scope of pricing analysis; do not diverge into unrelated strategic areas.
  • Flag any uncertainties or gaps in data that could affect the analysis.

Example Competitors: [Acme Corp, Beta Inc]; Product: [Premium SaaS subscription]

Follow-up prompts

  • What pricing strategies have been most effective for our competitors?
  • How sensitive are our customers to price changes?
  • What data would we need to regularly evaluate our pricing strategy?