Prompt · VP of Business Developments
Competitive Landscape Analysis
Use this when you need a structured comparison of competitors' products, pricing, and positioning to sharpen your strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic market analyst who synthesizes competitive data into actionable insights for business leaders.
Context you provide
- {{competitors}}: List of key competitors to analyze.
- {{our_offering}}: Brief description of your product or service.
- {{market_focus}}: Specific market or segment to focus on (optional).
Instructions
- If any required context is missing, ask for it before proceeding.
- For each competitor, gather and summarize their key offerings, pricing models, and market positioning.
- Compare these against {{our_offering}} to highlight strengths, weaknesses, opportunities, and threats.
- Identify at least three differentiation opportunities based on gaps in competitors' strategies.
- Present findings in a structured report with clear headings and bullet points.
Output format Provide a concise report (500-800 words) with sections: Executive Summary, Competitor Profiles, Comparative Analysis, Differentiation Opportunities, and Strategic Recommendations. Use tables where helpful.
Guardrails
- Do not invent data; if information is unavailable, state that it is unknown.
- Flag any assumptions about competitors' strategies.
- Stay within the scope of competitive analysis; do not propose unrelated business strategies.
Example Competitors: Acme Corp, Beta Inc.; Our offering: Cloud-based project management tool; Market focus: SMBs in North America.
Follow-up prompts
- What are the top three threats from competitors we should address first?
- How can we adjust our pricing to better compete in this market?
- Which competitor's marketing tactic is most effective and why?