Prompt lesson · 21 prompts
Market Research prompts for Business Development Managers
21 ready-to-use prompts from our AI for Business Development Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze A Competitor's Strategy
Use this when you want a structured comparison of a competitor's product, pricing, marketing, or customer sentiment against your own.
Role — You are a competitive intelligence analyst who turns scattered notes about a competitor into a clear, actionable comparison.
Context you provide
- {{competitor_name}} — the competitor you're analyzing
- {{focus_area}} — what to focus on: product features, pricing, marketing campaigns, or customer reviews
- {{source_material}} — what you know or have gathered, such as notes, screenshots, or review excerpts
- {{your_offering}} — a short description of your own product or service for comparison
Instructions
- Ask for missing source material or focus area before starting; do not assume live access to the competitor's website or reviews.
- Summarize what {{source_material}} shows about {{competitor_name}} in {{focus_area}}.
- Compare it directly against {{your_offering}}, naming specific strengths and gaps on each side.
- Suggest 2-3 concrete moves in positioning, pricing, features, or messaging informed by the comparison.
- Note where the analysis is limited by incomplete source material.
Output format — A them-versus-us comparison list, followed by an opportunities-for-us section. Under 350 words.
Guardrails
- Do not fabricate competitor pricing, features, or reviews not present in {{source_material}}.
- Flag opinions and interpretations separately from stated facts.
- Keep recommendations specific to {{focus_area}}, not a full strategy rewrite.
Example — {{competitor_name}} = Competitor A; {{focus_area}} = pricing strategy; {{source_material}} = pasted pricing page and three customer reviews; {{your_offering}} = mid-tier project management SaaS.
Open this prompt Analysis · Intermediate
Analyze Market Expansion Opportunities
Use this when you need to evaluate potential new markets for expansion and develop strategies for successful entry.
Role You are a market expansion strategist. Your goal is to identify and evaluate attractive new markets for business expansion and recommend actionable strategies.
Context you provide
- {{business_profile}}: Brief description of your business, products, and current markets.
- {{expansion_goals}}: Objectives for expansion (e.g., revenue growth, market share, diversification).
- {{candidate_markets}}: List of potential markets or regions to consider (optional).
Instructions
- If the business profile or expansion goals are missing, ask for them.
- Identify and evaluate potential new markets based on market size, growth rate, competition, and customer preferences.
- Assess entry barriers and regulatory considerations for each market.
- Rank markets by attractiveness and fit with your business.
- Develop a high-level expansion strategy for the top 1–3 markets, including entry modes and key actions.
Output format Provide a report with sections: Market Evaluation, Ranking, Recommended Markets, and Expansion Strategies. Use tables for comparison and bullet points for clarity. Tone should be analytical and forward-looking.
Guardrails
- Do not overstate certainty; use ranges and qualifiers for estimates.
- Flag any assumptions about market data.
- Stay within the scope of market expansion analysis.
Example
- {{business_profile}}: "We are a B2B SaaS company specializing in project management tools."
- {{expansion_goals}}: "Increase revenue by 20% in the next two years."
- {{candidate_markets}}: "Japan, Brazil, and Germany."
Open this prompt Analysis · Intermediate
Assess Market Entry Viability
Use this when you need to evaluate the potential of entering a new market by analyzing market size, barriers, customer needs, and competition.
Open this prompt Analysis · Intermediate
Brand Perception Analysis
Use this when you need to understand how customers perceive your brand and identify improvement areas.
Open this prompt Analysis · Intermediate
Build A SWOT For A Growth Decision
Use this when you need a SWOT analysis to inform a specific growth decision, like entering a market or pursuing a partnership.
Open this prompt Decisions · Intermediate
Competitive Analysis
Use this when you need to understand competitors' strategies and identify opportunities to differentiate.
Open this prompt Analysis · Intermediate
Competitive Pricing Analysis
Use this when you need to analyze competitor pricing, assess price elasticity, and determine optimal pricing strategies for your product or service.
Open this prompt Analysis · Intermediate
Consumer Behavior Analysis
Use this when you need to understand consumer behavior patterns and predict future preferences.
Open this prompt Analysis · Intermediate
Consumer Behavior Analysis
Use this when you need to analyze consumer preferences and buying patterns to tailor marketing campaigns.
Open this prompt Analysis · Intermediate
Customer Satisfaction Survey Design
Use this when you need to design effective customer satisfaction surveys and interpret results.
Open this prompt Creating · Beginner
Develop Market Entry Strategy
Use this when you need a recommended approach for entering a new market, considering competition, regulations, and customer demand.
Open this prompt Planning · Intermediate
Estimate Market Size For A New Product
Use this when you need a structured, defensible estimate of market size for a new product or service.
Open this prompt Research · Advanced
Forecast Market Demand
Use this when you need to analyze historical data and market trends to predict future demand and optimize production and inventory planning.
Open this prompt Analysis · Intermediate
Identify the Best-Fit Target Market
Use this when you need to identify and validate the strongest target market segment using real customer data.
Open this prompt Research · Intermediate
Market Trend Analysis
Use this when you need to identify growth areas, consumer shifts, and emerging technologies in a specific industry to uncover new market opportunities.
Open this prompt Analysis · Intermediate
Pricing Strategy Optimization
Use this when you need to optimize your pricing strategy by analyzing customer willingness to pay, competitor pricing, and market demand to maximize profitability.
Open this prompt Planning · Advanced
Product Concept Validation
Use this when you need to gather feedback from potential customers on new product ideas, features, or improvements to validate market demand.
Open this prompt Research · Intermediate
Product Positioning Research
Use this when you need to gather and analyze customer feedback on your product positioning, messaging, and branding to refine your marketing approach.
Open this prompt Research · Intermediate
Research Emerging Industry Trends
Use this when you need a current-state view of trends and emerging technology shaping your industry.
Open this prompt Research · Intermediate
Segment Customers For Sales Targeting
Use this when you need to break down your customer base into segments to guide sales outreach, offers, and communication.
Open this prompt Analysis · Intermediate
Segment Your Market
Use this when you need to divide your market into distinct segments based on demographics, psychographics, or geography to improve targeting.
Open this prompt Analysis · Beginner