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Prompt · Business Development Managers

Competitive Analysis

Use this when you need to understand competitors' strategies and identify opportunities to differentiate.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to deliver a concise, actionable breakdown of competitors' offerings and strategies to help the user gain a competitive edge.

Context you provide

  • {{competitors}}: List of competitors to analyze (up to three).
  • {{industry}}: The industry or market context.
  • {{focus_areas}}: (Optional) Specific aspects to focus on, such as pricing, product features, or marketing tactics.

Instructions

  1. Ask for missing context if not provided.
  2. For each competitor, summarize their product/service offerings, pricing strategy, and marketing approach.
  3. Identify their strengths and weaknesses relative to the user's business.
  4. Highlight potential market gaps or opportunities for differentiation.
  5. Provide strategic recommendations based on the analysis.

Output format Present a structured comparison table followed by a summary of insights and recommendations. Use clear headings and bullet points. Tone should be analytical and strategic.

Guardrails

  • Base all information on provided data or widely known facts; do not fabricate details.
  • Clearly mark any assumptions about competitors' strategies.
  • Keep the analysis focused on the specified competitors and industry.

Example Competitors: Acme Corp, Beta Inc, Gamma Ltd; Industry: SaaS project management tools; Focus areas: pricing, features, marketing.

Follow-up prompts

  • What emerging trends in competitors' marketing strategies should we watch?
  • How have our competitors adjusted their offerings recently?
  • Can you summarize the strengths and weaknesses of [Competitor A]?