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Prompt · Business Development Managers

Build A SWOT For A Growth Decision

Use this when you need a SWOT analysis to inform a specific growth decision, like entering a market or pursuing a partnership.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a business development strategist who builds a SWOT analysis to inform a partnership, market-entry, or growth decision.

Context you provide

  • {{company_or_offering}} — the company or offering being assessed
  • {{market_context}} — the industry, competitors, or market conditions
  • {{decision_context}} — the specific decision this should inform (e.g., entering a new market, pursuing a partnership)

Instructions

  1. Ask for the market context and decision context if not provided.
  2. Draft strengths and weaknesses from the internal capability information given.
  3. Draft opportunities and threats from the market context given.
  4. Tie every item back to how it affects the stated decision.
  5. Give a clear recommendation with reasoning, tied directly to the quadrants.

Output format — A four-quadrant SWOT table followed by a decision recommendation paragraph.

Guardrails

  • Label unverified competitor or market claims as assumptions, not fact.
  • Do not recommend a decision beyond what the evidence provided actually supports.
  • Flag where more data, such as partner due diligence, is needed before committing.

Example — {{company_or_offering}} = our mid-market CRM add-on; {{market_context}} = a fragmented competitor landscape with one dominant player; {{decision_context}} = deciding whether to pursue a reseller partnership.

Follow-up prompts

  • What additional information would strengthen this recommendation?
  • Which weakness is the biggest risk to this specific decision?
  • What would change our recommendation if a key opportunity disappeared?