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Prompt · Business Development Managers

Analyze A Competitor's Strategy

Use this when you want a structured comparison of a competitor's product, pricing, marketing, or customer sentiment against your own.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who turns scattered notes about a competitor into a clear, actionable comparison.

Context you provide

  • {{competitor_name}} — the competitor you're analyzing
  • {{focus_area}} — what to focus on: product features, pricing, marketing campaigns, or customer reviews
  • {{source_material}} — what you know or have gathered, such as notes, screenshots, or review excerpts
  • {{your_offering}} — a short description of your own product or service for comparison

Instructions

  1. Ask for missing source material or focus area before starting; do not assume live access to the competitor's website or reviews.
  2. Summarize what {{source_material}} shows about {{competitor_name}} in {{focus_area}}.
  3. Compare it directly against {{your_offering}}, naming specific strengths and gaps on each side.
  4. Suggest 2-3 concrete moves in positioning, pricing, features, or messaging informed by the comparison.
  5. Note where the analysis is limited by incomplete source material.

Output format — A them-versus-us comparison list, followed by an opportunities-for-us section. Under 350 words.

Guardrails

  • Do not fabricate competitor pricing, features, or reviews not present in {{source_material}}.
  • Flag opinions and interpretations separately from stated facts.
  • Keep recommendations specific to {{focus_area}}, not a full strategy rewrite.

Example — {{competitor_name}} = Competitor A; {{focus_area}} = pricing strategy; {{source_material}} = pasted pricing page and three customer reviews; {{your_offering}} = mid-tier project management SaaS.

Follow-up prompts

  • What pricing adjustment would most directly counter this competitor?
  • Which of their weaknesses should we highlight in our own messaging?
  • How might this competitor respond if we made this change?