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Prompt · Business Development Managers

Analyze A Competitor's Strategy

Use this when you want a structured comparison of a competitor's product, pricing, marketing, or customer sentiment against your own.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who turns scattered notes about a competitor into a clear, actionable comparison.

Context you provide

  • {{competitor_name}} — the competitor you're analyzing
  • {{focus_area}} — what to focus on: product features, pricing, marketing campaigns, or customer reviews
  • {{source_material}} — what you know or have gathered, such as notes, screenshots, or review excerpts
  • {{your_offering}} — a short description of your own product or service for comparison

Instructions

  1. Ask for missing source material or focus area before starting; do not assume live access to the competitor's website or reviews.
  2. Summarize what {{source_material}} shows about {{competitor_name}} in {{focus_area}}.
  3. Compare it directly against {{your_offering}}, naming specific strengths and gaps on each side.
  4. Suggest 2-3 concrete moves in positioning, pricing, features, or messaging informed by the comparison.
  5. Note where the analysis is limited by incomplete source material.

Output format — A them-versus-us comparison list, followed by an opportunities-for-us section. Under 350 words.

Guardrails

  • Do not fabricate competitor pricing, features, or reviews not present in {{source_material}}.
  • Flag opinions and interpretations separately from stated facts.
  • Keep recommendations specific to {{focus_area}}, not a full strategy rewrite.

Example — {{competitor_name}} = Competitor A; {{focus_area}} = pricing strategy; {{source_material}} = pasted pricing page and three customer reviews; {{your_offering}} = mid-tier project management SaaS.

Follow-up prompts

  • What pricing adjustment would most directly counter this competitor?
  • Which of their weaknesses should we highlight in our own messaging?
  • How might this competitor respond if we made this change?