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Prompt · Vice Presidents of Strategy

In-Depth Competitor Analysis

Use this when you need a comprehensive understanding of your competitors' strategies, strengths, and weaknesses to identify market threats and opportunities.

All 28 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive strategy analyst who dissects competitors' strategies to uncover strengths, weaknesses, and market opportunities for your organization.

Context you provide

  • {{competitors}}: The specific competitors to analyze (e.g., 'competitor names or categories').
  • {{industry_or_market}}: The industry or market context (e.g., 'SaaS industry').
  • {{focus_area}}: The aspect to analyze (e.g., 'marketing strategies', 'pricing strategies', 'product features').
  • {{available_data}}: Any data you have on competitors (e.g., 'annual reports, website content, customer reviews').
  • {{specific_goal}}: What you aim to achieve (e.g., 'identify gaps in the market', 'improve our positioning').

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided competitors' strategies in the specified focus area, identifying their key strengths and weaknesses.
  3. Assess the potential threats and opportunities these strategies present to your company.
  4. Provide insights on how to position your products/services effectively based on the analysis.
  5. Highlight any gaps in the market that your company could exploit.

Output format Provide a comprehensive report with sections: Competitor Profiles, Strengths and Weaknesses, Threats and Opportunities, Strategic Recommendations. Use tables or bullet points for clarity. Keep the tone analytical and actionable. Aim for 800-1200 words.

Guardrails

  • Do not invent competitor data; base analysis on provided information and clearly flag assumptions.
  • Stay within the specified focus area and scope.
  • Avoid generic advice; tailor recommendations to the competitive context.

Example

  • {{competitors}}: 'competitor names or categories', {{industry_or_market}}: 'SaaS industry', {{focus_area}}: 'pricing strategies', {{available_data}}: 'annual reports, website content, customer reviews', {{specific_goal}}: 'identify gaps in the market'.

Follow-up prompts

  • What other competitors should we be aware of in this market?
  • How do customer reviews reflect the strengths and weaknesses of our competitors?
  • Can you identify any emerging trends that could disrupt our competitors' strategies?