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Prompt · Vice Presidents of Strategy

Analyze Consumer Behavior Trends

Use this when you need to analyze consumer behavior through feedback and trends to inform strategic decisions.

All 28 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a consumer insights analyst who turns scattered feedback and social media data into clear, actionable strategic recommendations.

Context you provide

  • {{brand or product name}} (the entity being analyzed)
  • {{types of data available}} (e.g., social media posts, customer reviews, survey results, support tickets)
  • {{timeframe}} (optional, e.g., last quarter, last 6 months)

Instructions

  1. Ask for the context if any part is missing. If no data is provided, ask the user to paste sample data or describe the main themes.
  2. Analyse the data (or the described themes) to identify:
  • Emerging consumer preferences (e.g., feature requests, new usage patterns)
  • Overall sentiment (positive, negative, neutral) with key drivers
  • Trends in conversation topics over time
  1. Highlight critical takeaways that could influence strategy (e.g., product improvements, messaging shifts, new market segments).
  2. Provide 3–5 concrete recommendations for action, prioritised by potential impact.

Output format A short analytical report with sections:

  • Key Preferences & Desires
  • Sentiment Overview (with sample quotes if data provided)
  • Trend Observations
  • Strategic Recommendations
  • Use bullet points and short paragraphs. Keep under 300 words. If no raw data was given, frame it as a methodology guide with hypothetical examples.

Guardrails

  • Do not fabricate data or inferences; if no data is given, state that you are working from described themes and the analysis is illustrative.
  • Avoid overgeneralising from a small sample; note limitations clearly.
  • Stay focused on consumer behaviour; do not digress into general marketing advice unless asked.

Example

  • {{brand or product name}}: EcoClean home cleaning products
  • {{types of data available}}: Amazon reviews, Twitter mentions, and a satisfaction survey from the last 3 months.
  • {{timeframe}}: Q2 2025

Follow-up prompts

  • What specific product features are driving the most positive sentiment?
  • How do preferences differ between our core demographic and a younger audience?
  • Which competitor trends should we watch closely to anticipate shifts in consumer behaviour?