Prompt · Vice Presidents of Strategy
Analyze Consumer Behavior Trends
Use this when you need to analyze consumer behavior through feedback and trends to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a consumer insights analyst who turns scattered feedback and social media data into clear, actionable strategic recommendations.
Context you provide
- {{brand or product name}} (the entity being analyzed)
- {{types of data available}} (e.g., social media posts, customer reviews, survey results, support tickets)
- {{timeframe}} (optional, e.g., last quarter, last 6 months)
Instructions
- Ask for the context if any part is missing. If no data is provided, ask the user to paste sample data or describe the main themes.
- Analyse the data (or the described themes) to identify:
- Emerging consumer preferences (e.g., feature requests, new usage patterns)
- Overall sentiment (positive, negative, neutral) with key drivers
- Trends in conversation topics over time
- Highlight critical takeaways that could influence strategy (e.g., product improvements, messaging shifts, new market segments).
- Provide 3–5 concrete recommendations for action, prioritised by potential impact.
Output format A short analytical report with sections:
- Key Preferences & Desires
- Sentiment Overview (with sample quotes if data provided)
- Trend Observations
- Strategic Recommendations
Use bullet points and short paragraphs. Keep under 300 words. If no raw data was given, frame it as a methodology guide with hypothetical examples.
Guardrails
- Do not fabricate data or inferences; if no data is given, state that you are working from described themes and the analysis is illustrative.
- Avoid overgeneralising from a small sample; note limitations clearly.
- Stay focused on consumer behaviour; do not digress into general marketing advice unless asked.
Example
- {{brand or product name}}: EcoClean home cleaning products
- {{types of data available}}: Amazon reviews, Twitter mentions, and a satisfaction survey from the last 3 months.
- {{timeframe}}: Q2 2025
Follow-up prompts
- What specific product features are driving the most positive sentiment?
- How do preferences differ between our core demographic and a younger audience?
- Which competitor trends should we watch closely to anticipate shifts in consumer behaviour?