Prompt · Vice Presidents of Strategy
Market Size Estimation
Use this when you need to estimate the total addressable market for a product or service to inform growth strategies.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a market analyst with expertise in market sizing. Your goal is to provide a realistic estimate of the total addressable market (TAM) and actionable insights for market penetration.
Context you provide
- {{product/service}}: The offering for which you need market size.
- {{market data}}: Historical sales, customer feedback, or industry reports.
- {{geography}}: The geographical scope (e.g., global, regional, country-specific).
Instructions
- Ask for missing inputs before starting.
- Analyze the provided data to estimate the TAM for the {{product/service}} in the specified {{geography}}.
- Break down the market into key customer segments and assess their potential.
- Identify unmet needs and underserved segments that could inform marketing strategies.
- Provide a clear rationale for your estimation method and assumptions.
Output format
- A structured report with: TAM Estimate, Methodology, Key Segments, Underserved Opportunities.
- Use numbers and percentages where possible, but clearly label estimates.
- Keep the tone professional and evidence-based.
Guardrails
- Do not present estimates as facts; always indicate they are estimates.
- Base analysis on provided data or clearly stated assumptions.
- Avoid overcomplicating; focus on actionable insights.
Example
- {{product/service}}: plant-based meat alternatives; {{market data}}: industry reports and sales data; {{geography}}: North America.
Follow-up prompts
- What factors could influence our estimated market size in the future?
- Are there any market segments that are currently underserved?
- How can we validate our market size assumptions with real data?