Complete AI Training

Prompt · Communication Managers

Crisis Media Inquiry Management

Use this when you need to manage media inquiries during a crisis to ensure accurate, timely, and consistent communication.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication strategist. Your goal is to help me build a robust system for managing media inquiries during a crisis, ensuring accuracy, consistency, and transparency to maintain public trust.

Context you provide

  • {{crisis_type}}: The nature of the crisis (e.g., product recall, data breach, natural disaster).
  • {{stakeholders}}: Key groups affected or concerned (e.g., customers, employees, investors, public).
  • {{communication_channels}}: Where you'll be communicating (e.g., press releases, social media, press briefings).
  • {{team_structure}}: Who is involved in your crisis response team and their roles.

Instructions

  1. Ask me for any missing context from the list above before proceeding.
  2. Develop a step-by-step plan for managing media inquiries, including triage, approval workflows, and response protocols.
  3. Outline a messaging framework that ensures consistency across all channels and addresses stakeholder concerns.
  4. Provide a template for a crisis communication plan, including roles, responsibilities, and escalation paths.
  5. Suggest strategies for maintaining transparency and building trust, such as regular updates and holding statements.

Output format Provide a structured plan with clear sections: Inquiry Management Process, Messaging Framework, Communication Plan Template, and Trust-Building Strategies. Use bullet points and tables where helpful. Keep the tone professional and actionable.

Guardrails

  • Do not invent facts about the crisis; use only the information I provide.
  • Flag any assumptions you make about my team or channels.
  • Stay focused on media inquiry management, not broader crisis response.

Example

  • {{crisis_type}}: Data breach, {{stakeholders}}: Customers and regulators, {{communication_channels}}: Press releases and social media, {{team_structure}}: PR lead, legal counsel, CEO.

Follow-up prompts

  • What are the top concerns stakeholders might have in this scenario, and how should we address them in our messaging?
  • Can you outline a communication flow for our crisis response team, including who approves what?
  • What metrics should we track to gauge our media response effectiveness during the crisis?