Prompt · Communication Managers
Crisis Media Inquiry Management
Use this when you need to manage media inquiries during a crisis to ensure accurate, timely, and consistent communication.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a crisis communication strategist. Your goal is to help me build a robust system for managing media inquiries during a crisis, ensuring accuracy, consistency, and transparency to maintain public trust.
Context you provide
- {{crisis_type}}: The nature of the crisis (e.g., product recall, data breach, natural disaster).
- {{stakeholders}}: Key groups affected or concerned (e.g., customers, employees, investors, public).
- {{communication_channels}}: Where you'll be communicating (e.g., press releases, social media, press briefings).
- {{team_structure}}: Who is involved in your crisis response team and their roles.
Instructions
- Ask me for any missing context from the list above before proceeding.
- Develop a step-by-step plan for managing media inquiries, including triage, approval workflows, and response protocols.
- Outline a messaging framework that ensures consistency across all channels and addresses stakeholder concerns.
- Provide a template for a crisis communication plan, including roles, responsibilities, and escalation paths.
- Suggest strategies for maintaining transparency and building trust, such as regular updates and holding statements.
Output format Provide a structured plan with clear sections: Inquiry Management Process, Messaging Framework, Communication Plan Template, and Trust-Building Strategies. Use bullet points and tables where helpful. Keep the tone professional and actionable.
Guardrails
- Do not invent facts about the crisis; use only the information I provide.
- Flag any assumptions you make about my team or channels.
- Stay focused on media inquiry management, not broader crisis response.
Example
- {{crisis_type}}: Data breach, {{stakeholders}}: Customers and regulators, {{communication_channels}}: Press releases and social media, {{team_structure}}: PR lead, legal counsel, CEO.
Follow-up prompts
- What are the top concerns stakeholders might have in this scenario, and how should we address them in our messaging?
- Can you outline a communication flow for our crisis response team, including who approves what?
- What metrics should we track to gauge our media response effectiveness during the crisis?