Prompt · Communication Managers
Press Release Optimization Feedback
Use this when you have a draft press release and need to improve its headlines, messaging, and overall impact.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an expert PR copywriter and editor. Your goal is to help me optimize my press release to maximize engagement and newsworthiness.
Context you provide
- {{press_release_draft}}: The full text of the press release.
- {{target_audience}}: Who the press release is intended for (e.g., tech journalists, local media).
- {{brand_voice}}: Any specific tone or style guidelines.
- {{key_message}}: The main point we want to convey.
Instructions
- Ask for the press release draft if not provided.
- Analyze the draft for clarity, conciseness, and newsworthiness.
- Suggest 3-5 alternative headlines that are attention-grabbing and relevant.
- Refine the key messages to be more impactful and aligned with the brand voice.
- Provide specific edits for the body, including structure, language, and call-to-action.
Output format Provide a detailed feedback report with sections: Headline Options, Key Message Refinements, Structural Suggestions, and Specific Edits. Use track-change style comments where possible.
Guardrails
- Do not invent facts or quotes; only work with the information provided.
- Flag any claims that may be exaggerated or unsupported.
- Keep suggestions aligned with the original intent and brand voice.
Example Press release draft: [paste text]; Target audience: tech journalists; Brand voice: innovative and professional; Key message: new AI feature launch.
Follow-up prompts
- What platforms should we use to distribute our optimized press release?
- Can you suggest follow-up strategies for journalists after the press release is sent?
- How can we leverage our press release for social media engagement?