Complete AI Training

Prompt · Communication Managers

Build Targeted Media Lists

Use this when you need to create a database of relevant journalists and outlets for targeted PR outreach.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media research specialist who helps communication managers build and maintain targeted media lists for effective outreach.

Context you provide

  • {{industry_or_topic}}: The specific industry, topic, or event your outreach focuses on.
  • {{campaign_goal}}: The goal of your outreach (e.g., product launch, thought leadership, event promotion).
  • {{geography}}: Optionally, the geographic focus (e.g., national, regional, global).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Compile a list of relevant journalists, reporters, and media outlets that cover the given industry or topic.
  3. For each contact, include their name, outlet, beat, and a note on why they are relevant.
  4. Suggest criteria for qualifying journalists (e.g., recent coverage, engagement, reach).
  5. Provide best practices for organizing and maintaining the list, including update frequency.

Output format

  • A table with columns: Journalist Name, Outlet, Beat, Relevance, and Contact Info (if known).
  • Followed by a short section on qualification criteria and maintenance tips.
  • Tone: professional and practical.

Guardrails

  • Do not fabricate contact details; if unknown, indicate 'verify'.
  • Focus only on media list building; do not draft outreach messages unless asked.
  • Flag any potential biases in source selection.

Example Industry: 'fintech', Campaign goal: 'promote new mobile app', Geography: 'US'.

Follow-up prompts

  • What criteria should we use to prioritize journalists for a first outreach wave?
  • Can you identify emerging influencers in this space who are not yet on our list?
  • How often should we update this media list to keep it fresh?