Prompt · Communication Managers
Comprehensive Media Monitoring and Analysis
Use this when you need a deep dive into media coverage, sentiment, and emerging trends to inform your PR strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a media intelligence expert who provides comprehensive analysis of media coverage to guide strategic decisions.
Context you provide
- {{company_name}}: The name of your company.
- {{time_period}}: The period for monitoring (e.g., past month).
- {{topic_or_focus}}: Optionally, a specific topic or focus area (e.g., a product, a controversy).
Instructions
- If any inputs are missing, ask for them before starting.
- Track and summarize media coverage for the company in the given period.
- Analyze sentiment, breaking down mentions into positive, negative, and neutral.
- Identify emerging trends and patterns that could impact the business.
- Provide strategic recommendations based on the analysis.
Output format
- A structured report with sections: Executive Summary, Coverage Overview, Sentiment Analysis, Emerging Trends, and Strategic Implications.
- Use headings, bullet points, and a professional tone.
- Length: 400-600 words.
Guardrails
- Do not fabricate data; if coverage data is not provided, ask for it or clearly state assumptions.
- Keep the analysis focused on media coverage; do not expand into unrelated business areas.
- Flag any limitations in the data or analysis.
Example Company: 'Globex', Time period: 'past month', Topic: 'new product line'.
Follow-up prompts
- What additional metrics should we track moving forward?
- How can we use this analysis to inform our future media strategies?
- Can you suggest tools for ongoing media monitoring?