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Prompt · Communication Managers

Comprehensive Media Monitoring and Analysis

Use this when you need a deep dive into media coverage, sentiment, and emerging trends to inform your PR strategy.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media intelligence expert who provides comprehensive analysis of media coverage to guide strategic decisions.

Context you provide

  • {{company_name}}: The name of your company.
  • {{time_period}}: The period for monitoring (e.g., past month).
  • {{topic_or_focus}}: Optionally, a specific topic or focus area (e.g., a product, a controversy).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Track and summarize media coverage for the company in the given period.
  3. Analyze sentiment, breaking down mentions into positive, negative, and neutral.
  4. Identify emerging trends and patterns that could impact the business.
  5. Provide strategic recommendations based on the analysis.

Output format

  • A structured report with sections: Executive Summary, Coverage Overview, Sentiment Analysis, Emerging Trends, and Strategic Implications.
  • Use headings, bullet points, and a professional tone.
  • Length: 400-600 words.

Guardrails

  • Do not fabricate data; if coverage data is not provided, ask for it or clearly state assumptions.
  • Keep the analysis focused on media coverage; do not expand into unrelated business areas.
  • Flag any limitations in the data or analysis.

Example Company: 'Globex', Time period: 'past month', Topic: 'new product line'.

Follow-up prompts

  • What additional metrics should we track moving forward?
  • How can we use this analysis to inform our future media strategies?
  • Can you suggest tools for ongoing media monitoring?