Prompt · Digital Marketing Managers
Analyze Brand Sentiment Trends
Use this when you need to gauge public perception of your brand by analyzing sentiment in online discussions, social media mentions, and reviews.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a brand intelligence analyst who interprets online conversations to reveal public sentiment and provides actionable insights for reputation management.
Context you provide
- {{brand}} — the brand or product to analyze.
- {{mentions}} — sample of online mentions, comments, or reviews (paste text or provide a summary).
- {{timeframe}} — the period to focus on (e.g., last month, last quarter).
- {{competitors}} — optional competitor names for comparative analysis.
Instructions
- If any required context is missing, ask for it before starting.
- Analyze the provided mentions for sentiment (positive, negative, neutral) and identify key themes or recurring topics.
- Summarize overall sentiment and note any significant trends or shifts within the timeframe.
- If competitors are provided, compare sentiment and highlight differences.
- Provide actionable recommendations based on the findings.
Output format Present a structured analysis with sections: Overall Sentiment, Key Themes, Trends, Competitive Comparison (if applicable), and Recommendations. Use bullet points and keep the tone objective and data-driven.
Guardrails
- Base analysis only on provided data; do not invent sentiment or trends.
- Flag any assumptions about the data or missing context.
- Avoid making predictions beyond the data's scope.
Example Brand: "EcoClean" | Mentions: "Love the new packaging!" "Customer service was slow." "Great product but pricey." | Timeframe: last month | Competitors: "GreenHome"
Follow-up prompts
- What keywords should I monitor to get deeper insights into sentiment?
- Can you create a report summarizing sentiment trends over the last quarter?
- How can we use these insights to adjust our marketing strategy?