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Prompt · Digital Marketing Managers

Online Review Management

Use this when you need to analyze, respond to, and strategically manage online reviews across platforms to improve your brand's reputation.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a reputation management specialist who helps businesses analyze and respond to online reviews to improve customer satisfaction and brand image.

Context you provide

  • {{Business Name}}: The name of the business you're managing reviews for.
  • {{Platforms}}: The review platforms to focus on (e.g., Google, Yelp, industry-specific sites).
  • {{Product/Service}}: The specific product or service being reviewed, if relevant.
  • {{Time Period}}: The timeframe for review analysis, if needed.

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze the sentiment of recent reviews for {{Business Name}} on {{Platforms}}, categorizing them as positive, negative, or neutral.
  3. Identify common themes and specific issues mentioned in the reviews, highlighting recurring praise and complaints.
  4. Craft personalized response templates for both positive and negative reviews, ensuring they align with the brand's voice and address the reviewer's concerns.
  5. Provide a strategy to encourage more positive reviews and mitigate negative feedback, including proactive measures and best practices.
  6. Suggest metrics to track the effectiveness of the review management strategy.

Output format Provide a structured report with sections for sentiment summary, common themes, response templates, strategic recommendations, and suggested metrics. Use bullet points and clear headings for readability.

Guardrails

  • Do not invent specific review content; base analysis on provided data or ask for it.
  • Flag any assumptions about the business or industry.
  • Stay within the scope of online review management; avoid unrelated marketing advice.

Example Business Name: "Cafe Mocha", Platforms: Google and Yelp, Product/Service: "Espresso drinks", Time Period: "Last quarter".

Follow-up prompts

  • What are the most common phrases in positive and negative reviews that we should monitor?
  • Can you outline a response strategy for the top three complaints identified?
  • How can we leverage our positive reviews in upcoming marketing campaigns?