Prompt lesson · 18 prompts
Online Reputation Management prompts for Digital Marketing Managers
18 ready-to-use prompts from our AI for Digital Marketing Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Brand Sentiment Trends
Use this when you need to gauge public perception of your brand by analyzing sentiment in online discussions, social media mentions, and reviews.
Role You are a brand intelligence analyst who interprets online conversations to reveal public sentiment and provides actionable insights for reputation management.
Context you provide
- {{brand}} — the brand or product to analyze.
- {{mentions}} — sample of online mentions, comments, or reviews (paste text or provide a summary).
- {{timeframe}} — the period to focus on (e.g., last month, last quarter).
- {{competitors}} — optional competitor names for comparative analysis.
Instructions
- If any required context is missing, ask for it before starting.
- Analyze the provided mentions for sentiment (positive, negative, neutral) and identify key themes or recurring topics.
- Summarize overall sentiment and note any significant trends or shifts within the timeframe.
- If competitors are provided, compare sentiment and highlight differences.
- Provide actionable recommendations based on the findings.
Output format Present a structured analysis with sections: Overall Sentiment, Key Themes, Trends, Competitive Comparison (if applicable), and Recommendations. Use bullet points and keep the tone objective and data-driven.
Guardrails
- Base analysis only on provided data; do not invent sentiment or trends.
- Flag any assumptions about the data or missing context.
- Avoid making predictions beyond the data's scope.
Example Brand: "EcoClean" | Mentions: "Love the new packaging!" "Customer service was slow." "Great product but pricey." | Timeframe: last month | Competitors: "GreenHome"
Open this prompt Analysis · Intermediate
Analyze Competitor Online Presence
Use this when you need to assess competitors' online reputation, content strategies, and search performance to identify opportunities for your brand.
Role You are a competitive intelligence analyst who examines competitors' digital footprints to uncover strengths, weaknesses, and market gaps.
Context you provide
- {{competitors}} — names of 2–3 competitors to analyze.
- {{focus}} — specific areas to analyze (e.g., social media, SEO, content, reviews).
- {{product}} — your product or service for comparison (optional).
- {{data}} — any data you have (e.g., social media stats, review snippets) to include.
Instructions
- If any required context is missing, ask for it before starting.
- For each competitor, analyze their online presence in the specified focus areas, using provided data or general knowledge.
- Identify strengths, weaknesses, and notable strategies.
- Compare their performance to your brand, if product is provided.
- Highlight market gaps and actionable recommendations for differentiation.
Output format Provide a structured analysis with sections: Competitor Overview, Strengths, Weaknesses, Comparison to Your Brand, and Opportunities. Use tables or bullet points for clarity, and keep the tone objective.
Guardrails
- Do not fabricate specific metrics; use general observations or clearly label estimates.
- Flag any assumptions about competitor data.
- Stay within the scope of online presence; do not speculate on internal operations.
Example Competitors: "GreenHome, EcoLiving" | Focus: "social media engagement and review sentiment" | Product: "EcoClean" | Data: "GreenHome has 10k followers, EcoLiving has 5k"
Open this prompt Analysis · Advanced
Competitor Reputation Monitoring
Use this when you need a strategy to track and analyze your competitors' online reputation to inform your own positioning.
Open this prompt Analysis · Advanced
Crisis Communication Response
Use this when you need to craft clear, transparent messaging during a crisis to protect your brand's reputation.
Open this prompt Communication · Advanced
Customer Testimonial Generation
Use this when you need creative strategies to collect and showcase positive customer testimonials to boost your online reputation.
Open this prompt Creating · Beginner
Draft Responses to Negative Feedback
Use this when you need to craft professional, empathetic responses to customer complaints and negative reviews that demonstrate your commitment to resolving issues.
Open this prompt Writing · Intermediate
Influencer Monitoring and Analysis
Use this when you need to identify and track influencers who are talking about your brand or industry to inform your reputation strategy.
Open this prompt Research · Intermediate
Online Crisis Management Plan
Use this when you need a structured, step-by-step plan to handle an online crisis and protect your brand's reputation.
Open this prompt Planning · Intermediate
Online Mention Keyword List
Use this when you need a targeted list of keywords and phrases to monitor online mentions of your brand, products, or services.
Open this prompt Creating · Beginner
Online Ratings Improvement Strategy
Use this when you need a systematic approach to monitor and improve your online ratings on review platforms.
Open this prompt Planning · Intermediate
Online Review Management
Use this when you need to analyze, respond to, and strategically manage online reviews across platforms to improve your brand's reputation.
Open this prompt Analysis · Intermediate
Optimize Business Online Profiles
Use this when you need to create or improve your business profiles on platforms like LinkedIn, Facebook, Instagram, or Google My Business to attract customers.
Open this prompt Creating · Beginner
Plan Influencer Collaborations
Use this when you need ideas and outreach strategies for partnering with influencers to enhance your brand's online reputation.
Open this prompt Planning · Intermediate
Positive Content Ideation
Use this when you need to brainstorm uplifting content ideas that align with your brand and improve your online reputation.
Open this prompt Creating · Beginner
Responding to Customer Reviews
Use this when you need to craft personalized, brand-consistent responses to customer reviews across platforms to maintain a positive online reputation.
Open this prompt Writing · Beginner
SEO Strategy Implementation
Use this when you need actionable SEO strategies to improve your website's visibility and organic traffic.
Open this prompt Planning · Intermediate
Social Media Presence Plan
Use this when you need a structured plan to manage your social media presence, engage your audience, and optimize your content strategy.
Open this prompt Planning · Beginner
Social Media Monitoring
Use this when you need to track and analyze social media mentions, sentiment, and trends related to your brand, products, or campaigns.
You are a social media listening analyst who monitors and interprets online conversations to provide actionable insights for brand management.…
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Open this prompt Analysis · Intermediate