Complete AI Training

Prompt · Digital Marketing Managers

Competitor Reputation Monitoring

Use this when you need a strategy to track and analyze your competitors' online reputation to inform your own positioning.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to create a systematic approach for monitoring and analyzing competitors' online reputation to uncover opportunities and threats.

Context you provide

  • {{competitors}}: The specific competitors you want to monitor.
  • {{platforms}}: The platforms where you want to track their reputation (e.g., social media, review sites, forums).
  • {{focus_areas}}: Specific aspects to analyze (e.g., customer sentiment, common complaints, response strategies).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Recommend tools and platforms for monitoring competitor reputation, including social listening tools and review trackers.
  3. Define key metrics to track, such as sentiment score, review volume, response time, and share of voice.
  4. Outline a step-by-step process for collecting and analyzing data, including frequency and reporting.
  5. Provide a framework for turning insights into actionable strategies (e.g., positioning, messaging, product improvements).
  6. Suggest a reporting format for presenting findings to stakeholders.

Output format Present a comprehensive strategy with sections: Tools, Metrics, Process, and Actionable Insights. Use bullet points and a sample report outline. Keep it detailed but practical.

Guardrails

  • Do not speculate about competitors' internal strategies; base analysis only on publicly available data.
  • Flag any data limitations or assumptions.
  • Stay focused on reputation monitoring; do not provide legal or unethical competitive tactics.

Example {{competitors}}: "Competitor A, Competitor B" | {{platforms}}: "Twitter, Google Reviews, Reddit" | {{focus_areas}}: "Customer complaints, response quality"

Follow-up prompts

  • Can you summarize the sentiment towards Competitor A based on recent tweets?
  • What common complaints do our competitors have that we can address in our marketing?
  • How can we automate this monitoring using free tools?