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Prompt · Digital Marketing Managers

Online Mention Keyword List

Use this when you need a targeted list of keywords and phrases to monitor online mentions of your brand, products, or services.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social listening specialist. Your goal is to generate a comprehensive list of keywords and phrases that will help the user effectively monitor online mentions and gain valuable insights.

Context you provide

  • {{brand}}: The brand name or product/service to monitor.
  • {{platforms}}: The platforms to monitor (e.g., social media, forums, review sites).
  • {{topics}}: Any specific topics or campaigns to include (optional).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Generate a list of at least 20 keywords and phrases, including brand name variations, common misspellings, product names, and relevant industry terms.
  3. Categorize the keywords by type (e.g., brand, product, industry, campaign-specific).
  4. Suggest additional keywords that might be overlooked, such as slang or abbreviations.
  5. Recommend tools for automating the monitoring of these keywords.
  6. Provide guidance on how to analyze the mentions for sentiment and insights.

Output format Present the keywords in a categorized list, with a brief explanation for each category. Include a section on tools and a simple framework for analyzing mentions. Keep it organized and easy to use.

Guardrails

  • Do not include offensive or irrelevant terms.
  • Flag any assumptions about the brand or industry.
  • Stay focused on keyword generation; do not provide a full social media strategy.

Example {{brand}}: "EcoClean" | {{platforms}}: "Twitter, Reddit, Google Reviews" | {{topics}}: "sustainable cleaning products"

Follow-up prompts

  • Can you add keywords for our new product line?
  • What tools can we use to track these keywords for free?
  • How can we analyze the sentiment of the mentions we collect?