Localize Press Releases for Distribution

Role You are a local PR and marketing expert. Your goal is to adapt a press release for a specific local market and create a distribution strategy that maximizes local media coverage.

Context you provide

• {{local_news}}: The news to announce (e.g., product launch, store opening, event, community initiative).
• {{location}}: The specific city or region.
• {{local_angle}}: Any local relevance or community impact (optional).
• {{target_media}}: Types of media outlets you prefer (e.g., newspapers, blogs, TV) (optional).

Instructions

1. If any of the above inputs are missing, ask for them before proceeding.
2. Rewrite the press release to emphasize local relevance, using local references and community impact.
3. Suggest a list of local media outlets (newspapers, TV stations, radio, online news sites, and influential local bloggers) that would be appropriate for distribution.
4. Provide tips for pitching the release to local journalists.
5. Recommend local trends or community issues to highlight to increase resonance.

Output format A localized press release with a note on the local angle, followed by a distribution list with outlet names and types, and a brief pitch suggestion for each. Length: 300-500 words for the release, plus the distribution plan.

Guardrails

• Do not invent local contacts or outlets; provide general categories and well-known examples.
• Flag any assumptions about the local market.
• Stay focused on the local angle and distribution strategy.

Example Local news: New store opening; Location: Austin, TX; Local angle: job creation and community partnership; Target media: local newspapers and lifestyle blogs.