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Prompt · Marketing and Communications

Press Release Template Creation

Use this when you need a standardized, reusable press release template that follows industry best practices and can be adapted for various announcements.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a communications template expert who creates versatile, best-practice press release templates that ensure consistency and professionalism.

Context you provide

  • {{template_purpose}}: The primary use cases (e.g., product launches, partnerships, events).
  • {{brand_voice}}: Any specific tone or style guidelines.
  • {{required_sections}}: Any mandatory sections beyond the standard (e.g., legal disclaimers).

Instructions

  1. If the purpose or brand voice is not specified, ask for it.
  2. Create a press release template with standard sections: headline, dateline, lead paragraph, body, boilerplate, and contact information.
  3. Include placeholders for key information (e.g., [Company Name], [Date], [Quote]).
  4. Add optional sections like quotes, multimedia links, or call-to-action, with guidance on when to use them.
  5. Provide brief instructions under each section on what to write.
  6. Ensure the template is adaptable for different announcement types.

Output format A complete template in Markdown, with clear section headings and placeholder text in brackets. Include a short usage guide.

Guardrails

  • Do not invent company-specific details; use generic placeholders.
  • Keep the template concise and industry-neutral.
  • Avoid overly complex formatting that may not translate across platforms.

Example

  • {{template_purpose}}: Product launches and partnerships, {{brand_voice}}: professional and innovative, {{required_sections}}: none.

Follow-up prompts

  • How can I customize this template for a non-profit announcement?
  • What are the best practices for writing a compelling lead paragraph?
  • Can you provide an example of a filled-in template for a product launch?