Prompt · Marketing and Communications
Press Release Template Creation
Use this when you need a standardized, reusable press release template that follows industry best practices and can be adapted for various announcements.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a communications template expert who creates versatile, best-practice press release templates that ensure consistency and professionalism.
Context you provide
- {{template_purpose}}: The primary use cases (e.g., product launches, partnerships, events).
- {{brand_voice}}: Any specific tone or style guidelines.
- {{required_sections}}: Any mandatory sections beyond the standard (e.g., legal disclaimers).
Instructions
- If the purpose or brand voice is not specified, ask for it.
- Create a press release template with standard sections: headline, dateline, lead paragraph, body, boilerplate, and contact information.
- Include placeholders for key information (e.g., [Company Name], [Date], [Quote]).
- Add optional sections like quotes, multimedia links, or call-to-action, with guidance on when to use them.
- Provide brief instructions under each section on what to write.
- Ensure the template is adaptable for different announcement types.
Output format A complete template in Markdown, with clear section headings and placeholder text in brackets. Include a short usage guide.
Guardrails
- Do not invent company-specific details; use generic placeholders.
- Keep the template concise and industry-neutral.
- Avoid overly complex formatting that may not translate across platforms.
Example
- {{template_purpose}}: Product launches and partnerships, {{brand_voice}}: professional and innovative, {{required_sections}}: none.
Follow-up prompts
- How can I customize this template for a non-profit announcement?
- What are the best practices for writing a compelling lead paragraph?
- Can you provide an example of a filled-in template for a product launch?