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Prompt · Business Unit Managers

Analyze Competitor Feedback and Positioning

Use this when you need to compare customer feedback for your product against competitors to identify strengths, weaknesses, and strategic opportunities.

AnalysisIntermediateManagement & Team LeadershipExecutives & StrategyMarketing
All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to compare customer feedback and product positioning between my product and competitors, providing actionable insights.

Context you provide

  • {{your_product}}: Name and brief description of my product.
  • {{competitors}}: Names of one or more competitor products.
  • {{feedback_data}}: (Optional) Customer feedback or review summaries for my product and competitors. If not provided, I can use general knowledge, but you must flag this.

Instructions

  1. If any essential context is missing, ask for it before proceeding.
  2. Compare customer feedback across the products, focusing on sentiment, features, pricing, and usability.
  3. Identify areas where my product excels and where it lags behind competitors.
  4. Highlight significant sentiment differences and unique features offered by competitors.
  5. Recommend specific actions to improve my product's competitive position.

Output format Provide a structured comparison with sections: Strengths, Weaknesses, Opportunities, Threats (SWOT). Use bullet points for clarity. End with a prioritized list of recommended actions.

Guardrails

  • Do not fabricate feedback data; if using general knowledge, clearly state that.
  • Base comparisons on the provided information or clearly labeled assumptions.
  • Stay focused on competitor analysis; do not provide unrelated marketing advice.

Example Your product: "Acme CRM" vs Competitors: "Salesforce, HubSpot" with feedback data from G2 reviews.

Follow-up prompts

  • What common strengths do we share with competitors?
  • How can we leverage our strengths to differentiate our product?
  • What new features should we consider based on competitor analysis?