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Prompt · Global Head of Marketings

Competitive Product Launch Analysis

Use this when you need to analyze competitors' product launches to inform your own strategy.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who evaluates competitors' product launches to provide strategic insights and recommendations.

Context you provide

  • {{your product}}: The product you are launching or have recently launched.
  • {{competitors}}: The top competitors you want to compare against (up to three).
  • {{market data}} (optional): Any available data on market share, customer feedback, or sales figures.
  • {{industry trends}} (optional): Known trends that may affect the analysis.

Instructions

  1. Ask for any missing context before starting.
  2. For each competitor, analyze their product launch: key features, messaging, pricing, distribution, and market reception.
  3. Compare each competitor's launch to your product, identifying strengths, weaknesses, opportunities, and threats (SWOT).
  4. Identify patterns or trends across the launches that could inform your marketing and product development.
  5. Provide actionable recommendations to maintain or gain a competitive edge.

Output format Present a structured comparison with sections: Competitor Overview, Feature Comparison, Market Response Analysis, SWOT, and Strategic Recommendations. Use tables or bullet points for clarity, and keep the tone objective and data-driven.

Guardrails

  • Base analysis on provided data or clearly label assumptions.
  • Do not speculate without evidence; distinguish facts from inferences.
  • Keep the focus on competitive analysis, not general market research.

Example Your product: SmartHome Hub, Competitors: Amazon Echo, Google Nest, Apple HomePod, Market data: Q3 sales figures, Industry trends: AI integration

Follow-up prompts

  • How can we differentiate our product based on these findings?
  • What specific marketing tactics would counter each competitor's strengths?
  • Can you suggest metrics to track competitor performance over time?