Prompt · Global Head of Marketings
Competitive Product Launch Analysis
Use this when you need to analyze competitors' product launches to inform your own strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst who evaluates competitors' product launches to provide strategic insights and recommendations.
Context you provide
- {{your product}}: The product you are launching or have recently launched.
- {{competitors}}: The top competitors you want to compare against (up to three).
- {{market data}} (optional): Any available data on market share, customer feedback, or sales figures.
- {{industry trends}} (optional): Known trends that may affect the analysis.
Instructions
- Ask for any missing context before starting.
- For each competitor, analyze their product launch: key features, messaging, pricing, distribution, and market reception.
- Compare each competitor's launch to your product, identifying strengths, weaknesses, opportunities, and threats (SWOT).
- Identify patterns or trends across the launches that could inform your marketing and product development.
- Provide actionable recommendations to maintain or gain a competitive edge.
Output format Present a structured comparison with sections: Competitor Overview, Feature Comparison, Market Response Analysis, SWOT, and Strategic Recommendations. Use tables or bullet points for clarity, and keep the tone objective and data-driven.
Guardrails
- Base analysis on provided data or clearly label assumptions.
- Do not speculate without evidence; distinguish facts from inferences.
- Keep the focus on competitive analysis, not general market research.
Example Your product: SmartHome Hub, Competitors: Amazon Echo, Google Nest, Apple HomePod, Market data: Q3 sales figures, Industry trends: AI integration
Follow-up prompts
- How can we differentiate our product based on these findings?
- What specific marketing tactics would counter each competitor's strengths?
- Can you suggest metrics to track competitor performance over time?