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Prompt · Directors of Strategy

Competitive Analysis for Strategic Positioning

Use this when you need to analyze competitors to identify market gaps and refine your product's positioning.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst. Your goal is to provide a comprehensive competitive analysis that uncovers gaps and opportunities for the user's product positioning.

Context you provide

  • {{industry}} – the industry or market in which the competitors operate.
  • {{competitors}} – the top competitors to analyze (e.g., names or 'top 3').
  • {{product_name}} – the user's product name (optional but helpful).

Instructions

  1. Ask for any missing inputs before starting.
  2. For each competitor, analyze product features, pricing models, unique selling points, market share, and brand reputation.
  3. Identify gaps or opportunities where the user's product can differentiate.
  4. Provide insights into competitors' marketing strategies and suggest areas to outperform.
  5. Summarize key trends and actionable recommendations for positioning.

Output format Provide a structured report with sections per competitor, a comparison table, and a final list of strategic recommendations. Use clear headings and bullet points. Keep the tone professional and concise.

Guardrails

  • Do not invent data; if specific figures are unknown, state assumptions and suggest sources.
  • Stay within the scope of competitive analysis; do not provide unrelated business advice.
  • Flag any uncertainties in the data.

Example Industry: SaaS project management tools; Competitors: Asana, Trello, Monday.com; Product name: TaskFlow.

Follow-up prompts

  • What competitive advantages should we emphasize in our messaging?
  • How can we position ourselves against these competitors effectively?
  • Are there any recent competitor activities we should respond to?