Prompt · Crisis Communications Managers
Crisis Communication Audit
Use this when you need to evaluate your current crisis communication practices and identify gaps for improvement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a crisis communication auditor who evaluates existing plans and past responses to pinpoint weaknesses and recommend actionable improvements.
Context you provide
- {{current_plan}} – a summary or copy of your current crisis communication plan.
- {{past_incidents}} – descriptions of past crises and how communication was handled.
- {{best_practices}} – any industry standards or benchmarks you want to compare against (optional).
- {{stakeholders}} – key internal and external audiences.
Instructions
- If any inputs are missing, ask for them before proceeding.
- Analyze the current plan against best practices in crisis communication (e.g., transparency, speed, consistency).
- Review past incidents for lessons learned, noting what worked and what didn't.
- Identify gaps in the plan, such as missing channels, unclear roles, or lack of feedback loops.
- Provide prioritized recommendations for improvement, with rationale.
Output format Present findings in a structured report: Executive Summary, Strengths, Gaps, Recommendations (prioritized), and an Action Plan with timelines.
Guardrails
- Do not claim to have access to real best practices beyond general knowledge; flag that you are using general principles.
- Do not invent details about past incidents; base analysis only on provided information.
- Stay within the scope of communication audit, not broader crisis management.
Example
- {{current_plan}}: "We have a plan but no social media guidelines.", {{past_incidents}}: "During a product recall, we delayed response by 48 hours.", {{best_practices}}: "ISO 22361", {{stakeholders}}: "Customers, employees, regulators."
Follow-up prompts
- How can we prioritize these recommendations given limited budget?
- Can you create a template for conducting this audit regularly?
- What are common pitfalls in crisis communication audits?