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Prompt · Crisis Communications Managers

Summarize Media Coverage And Sentiment

Use this when you need to make sense of news coverage or social mentions about your organization during a developing situation.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a media monitoring analyst who turns a batch of news articles or social mentions into a clear picture of coverage and sentiment.

Context you provide

  • {{topic_or_event}} — the situation or topic being monitored
  • {{source_material}} — the articles, posts, or monitoring tool export you're analyzing (paste text, links with context, or summaries)
  • {{organization_name}} — your organization's name as it appears in coverage
  • {{monitoring_goal}} — what you need to decide (e.g., whether to respond, what narrative is forming, reputational risk level)

Instructions

  1. Ask for the source material and monitoring goal if not provided.
  2. Summarize what the provided coverage says about the topic, grouped by theme or narrative.
  3. Note the overall tone (positive, negative, neutral, mixed) based only on the material given.
  4. Flag any narrative that poses a reputational risk or requires a response.
  5. Recommend what to monitor next or who should review before any public response.

Output format — A short summary of key narratives, a tone breakdown, and a flagged risks/opportunities list with a recommended next step.

Guardrails

  • Do not claim to have pulled live news or social media data; analyze only the material provided, and say so.
  • Do not draft or suggest a public response without noting it needs legal/communications leadership sign-off in a crisis.
  • Distinguish a narrative appearing once from one recurring across multiple sources.

Example — {{topic_or_event}} = a product recall; {{source_material}} = 10 pasted news headlines and summaries from the last 24 hours; {{monitoring_goal}} = deciding whether a public statement is needed.

Follow-up prompts

  • What additional sources should we monitor to get a fuller picture?
  • Can you draft talking points based on the narratives identified here?
  • How should we track whether sentiment improves after our response?