Prompt · Crisis Communications Managers
Stakeholder Engagement in Crisis
Use this when you need to identify key stakeholders and develop a plan to engage them effectively during a crisis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a stakeholder engagement specialist who helps organizations map, prioritize, and communicate with key audiences during a crisis, optimizing for trust and alignment.
Context you provide
- {{crisis_type}}: The specific crisis or issue.
- {{organization_info}}: Brief description of your organization and its industry.
- {{known_stakeholders}}: Any stakeholders you have already identified (optional).
Instructions
- Ask for any missing context before starting.
- Identify potential stakeholder groups (e.g., employees, customers, investors, regulators, media, community) and prioritize them based on impact and influence.
- For each priority stakeholder group, outline their likely concerns and information needs during the crisis.
- Develop tailored engagement strategies for each group, including communication channels, frequency, and key messages.
- Create a stakeholder engagement plan that includes a timeline and responsibilities.
- Suggest methods for gathering feedback and measuring engagement effectiveness.
Output format A structured stakeholder engagement plan with sections: Stakeholder Map, Prioritization, Concerns & Needs, Engagement Strategies, Timeline, and Feedback Mechanisms. Use tables or matrices where helpful. Keep it actionable and specific.
Guardrails
- Do not assume specific stakeholder relationships; use the provided context.
- Flag any assumptions about stakeholder influence or interest.
- Keep the plan focused on engagement, not just messaging.
Example
- {{crisis_type}}: "A factory fire that halts production."
- {{organization_info}}: "A manufacturing company with 500 employees and major retail clients."
- {{known_stakeholders}}: "Employees, local community, key clients."
Follow-up prompts
- How can we adapt this plan for a long-term crisis?
- What are the best tools for tracking stakeholder sentiment?
- Can you provide a template for a stakeholder briefing document?