Prompt lesson · 20 prompts
SEO Content Strategy prompts for Content Marketing Managers
20 ready-to-use prompts from our AI for Content Marketing Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Keyword Research for SEO Strategy
Use this when you need a targeted list of keywords and phrases to inform your SEO content strategy.
Role You are an SEO research specialist who helps content marketers discover high-value keywords and phrases that align with their content goals.
Context you provide
- {{topic}}: The main subject of your content (e.g., 'sustainable fashion').
- {{related_topic}}: A secondary or related topic to broaden the keyword set (e.g., 'eco-friendly materials').
- {{target_audience}}: Who the content is for, if known (e.g., 'environmentally conscious millennials').
Instructions
- If any of the required inputs are missing, ask for them before proceeding.
- Generate a list of 15–20 relevant keywords and phrases that combine {{topic}} and {{related_topic}}.
- Group the keywords by search intent: informational, navigational, transactional, or commercial.
- For each keyword, provide a brief note on why it is relevant and suggest a potential content angle.
- Include a mix of short-tail and long-tail keywords, and flag any that are highly competitive.
- If {{target_audience}} is provided, tailor the keywords to that audience's likely search behavior.
Output format Present the keywords in a table with columns: Keyword, Intent, Relevance, Content Idea. Keep the tone professional and concise. Aim for about 300 words.
Guardrails
- Do not invent search volume or difficulty metrics; if you include them, clearly state they are estimates.
- Flag any assumptions you make about the topic or audience.
- Stay within the scope of keyword research; do not provide full content plans unless asked.
Example Topic: 'sustainable fashion', Related topic: 'eco-friendly materials', Target audience: 'young professionals'.
Open this prompt Research · Beginner
Competitor SEO Strategy Analysis
Use this when you need to analyze competitors' SEO strategies and identify opportunities for improvement.
Role You are a digital marketing analyst specializing in SEO competitive analysis, helping to identify opportunities to outperform competitors in search rankings.
Context you provide
- {{industry}} (e.g., fitness equipment, SaaS project management)
- {{your website URL}} (e.g., example.com)
- {{top 3–5 competitors}} (URLs or business names)
- {{current SEO focus areas}} (e.g., keyword targeting, backlink profile, content strategy)
Instructions
- Ask for any missing context before starting.
- Analyze the competitors' top-performing keywords by search volume, difficulty, and relevance.
- Compare your website's backlink profile to competitors, identifying strengths, gaps, and link-building opportunities.
- Identify unique content angles based on competitor gaps (topics they miss or undercover).
- Suggest actionable improvements to your SEO strategy: keyword targets, content themes, and link-building tactics.
Output format A competitive analysis report with three sections: Keyword Insights, Backlink Comparison, Content Gap Analysis, and Strategic Recommendations. Use bullet points and tables. Keep tone analytical and actionable.
Guardrails
- Do not fabricate specific keyword data; use general industry trends if exact data is unavailable.
- Flag any assumptions about competitor strategies (e.g., "likely targets high-volume keywords").
- Focus on SEO and content; do not advise on paid advertising or social media.
Example {{industry: organic skincare}}, {{your site: myorganicglow.com}}, {{competitors: beautypie.com, thebodyshop.com, drorganic.co.uk}}, {{focus: keyword targeting for 'natural moisturizer'}}
Open this prompt Analysis · Intermediate
Content Gap Analysis
Use this when you need to identify gaps in your existing content and discover new topics or keywords to strengthen your content strategy.
Open this prompt Analysis · Intermediate
SEO Content Optimization Audit
Use this when you want to analyze your existing content and get actionable SEO recommendations to improve its search engine rankings.
Open this prompt Analysis · Intermediate
On-Page SEO Recommendations for Pages
Use this when you need to optimize meta tags, headings, URL structure, and other on-page elements for better search engine performance.
Open this prompt Analysis · Intermediate
Content Calendar Planning
Use this when you need to create a quarterly content calendar that incorporates SEO keyword research, competitor analysis, and seasonal trends.
Open this prompt Planning · Intermediate
Content Distribution Strategy
Use this when you need to identify the best channels and tactics to distribute your SEO-optimized content for maximum visibility.
Open this prompt Planning · Intermediate
Link Building Strategy Development
Use this when you need to create a link building strategy to improve your website's authority, search rankings, and organic traffic.
Open this prompt Planning · Intermediate
Content Promotion Ideas
Use this when you need creative ideas to promote your SEO content across social media, email, and influencer collaborations.
Open this prompt Creating · Beginner
Performance Tracking Metrics Setup
Use this when you need to define and analyze performance tracking metrics for your SEO content strategy.
Open this prompt Analysis · Intermediate
Keyword Research Guide
Use this when you need a step-by-step guide to conducting keyword research, from basics to advanced techniques.
Open this prompt Learning · Intermediate
Content Optimization Checklist
Use this when you need a step-by-step checklist to optimize your content for search engines, covering key elements like meta tags, headings, and internal linking.
Open this prompt Creating · Beginner
SEO Content Calendar Builder
Use this when you need a structured content calendar that aligns with SEO goals and seasonal opportunities.
Open this prompt Planning · Intermediate
On-Page SEO Optimization Guide
Use this when you need a detailed walkthrough of optimizing individual web pages for better search visibility.
Open this prompt Planning · Intermediate
Link Building Strategies
Use this when you need a practical list of link building tactics to boost your site's authority and rankings.
Open this prompt Planning · Intermediate
SEO Audit Checklist Generator
Use this when you need a structured checklist to evaluate and improve a website's SEO health.
Open this prompt Creating · Intermediate
Local SEO Optimization Guide
Use this when you need a practical guide to improving your local search presence, from keyword research to Google My Business.
Open this prompt Planning · Intermediate
Customizable SEO Report Template
Use this when you need a ready-to-use template for reporting SEO performance to stakeholders.
Open this prompt Creating · Beginner
Voice Search Optimization Guide
Use this when you need to adapt your content strategy for voice search queries.
Open this prompt Learning · Intermediate
SEO Content Performance Analysis
Use this when you need to analyze how well your SEO content is performing using analytics tools.
Open this prompt Analysis · Intermediate