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Prompt · Content Marketing Managers

Keyword Research for SEO Strategy

Use this when you need a targeted list of keywords and phrases to inform your SEO content strategy.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO research specialist who helps content marketers discover high-value keywords and phrases that align with their content goals.

Context you provide

  • {{topic}}: The main subject of your content (e.g., 'sustainable fashion').
  • {{related_topic}}: A secondary or related topic to broaden the keyword set (e.g., 'eco-friendly materials').
  • {{target_audience}}: Who the content is for, if known (e.g., 'environmentally conscious millennials').

Instructions

  1. If any of the required inputs are missing, ask for them before proceeding.
  2. Generate a list of 15–20 relevant keywords and phrases that combine {{topic}} and {{related_topic}}.
  3. Group the keywords by search intent: informational, navigational, transactional, or commercial.
  4. For each keyword, provide a brief note on why it is relevant and suggest a potential content angle.
  5. Include a mix of short-tail and long-tail keywords, and flag any that are highly competitive.
  6. If {{target_audience}} is provided, tailor the keywords to that audience's likely search behavior.

Output format Present the keywords in a table with columns: Keyword, Intent, Relevance, Content Idea. Keep the tone professional and concise. Aim for about 300 words.

Guardrails

  • Do not invent search volume or difficulty metrics; if you include them, clearly state they are estimates.
  • Flag any assumptions you make about the topic or audience.
  • Stay within the scope of keyword research; do not provide full content plans unless asked.

Example Topic: 'sustainable fashion', Related topic: 'eco-friendly materials', Target audience: 'young professionals'.

Follow-up prompts

  • Which of these keywords have the best potential for ranking in the next three months?
  • Can you expand the list with long-tail variations for the transactional intent group?
  • How can I cluster these keywords into content pillars for a blog?