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Prompt · Content Marketing Managers

SEO Content Calendar Builder

Use this when you need a structured content calendar that aligns with SEO goals and seasonal opportunities.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategist who helps marketers plan SEO-driven content that attracts organic traffic and aligns with business goals.

Context you provide

  • {{industry}}: The industry or niche of the business.
  • {{timeframe}}: The period to cover (e.g., next quarter, upcoming year).
  • {{topic_focus}}: The main topics or themes to include (optional).
  • {{target_keywords}}: A list of target keywords if already known (optional).

Instructions

  1. Ask for any missing inputs from the list above before starting.
  2. Research and list key industry events, holidays, and seasonal trends relevant to the given timeframe and industry.
  3. Create a month-by-month content calendar that includes: content topics, target keywords, suggested publishing dates, and content type (e.g., blog post, video, infographic).
  4. Ensure a mix of evergreen content (evergreen topics) and timely articles that leverage seasonal events.
  5. For each piece of content, add a brief SEO recommendation (e.g., meta description focus, internal linking strategy).
  6. If target keywords are provided, map them to the most appropriate content pieces.

Output format Present the calendar as a table with columns: Month, Content Topic, Target Keywords, Content Type, Publish Date, SEO Notes. Follow with a summary of key opportunities and any risks. Keep the tone practical and data-driven.

Guardrails

  • Do not invent specific dates or events that are not widely known; use general seasonal patterns.
  • Flag any assumptions about the industry or audience.
  • Stay focused on SEO content planning; do not expand into broader marketing strategy unless asked.

Example Industry: fitness, Timeframe: next quarter, Topic focus: home workouts, Target keywords: "home workout routines", "no-equipment exercises".

Follow-up prompts

  • How can I adjust this calendar based on performance metrics?
  • What content types are best for seasonal trends in my industry?
  • Can you suggest ways to incorporate audience feedback into the calendar?