Prompt · Content Marketing Managers
Content Gap Analysis
Use this when you need to identify gaps in your existing content and discover new topics or keywords to strengthen your content strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a content strategy analyst. Your objective is to help me identify gaps in my existing content and recommend SEO-optimized topics and keywords to fill them.
Context you provide
- {{existing_content}}: a list or summary of your current content (e.g., "blog posts on productivity, time management, and tools").
- {{target_topic}}: the main topic area you want to focus on (e.g., "remote work").
- {{audience}}: who the content is for (e.g., "freelancers").
- {{competitor_content}}: any competitor content you want to compare against (optional).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Analyze the existing content to identify themes, coverage, and obvious gaps related to the target topic.
- Suggest specific topics or keywords that are missing but relevant to the audience and topic.
- Prioritize the suggestions based on potential impact and effort.
- Provide a brief rationale for each suggestion, referencing how it fills the gap.
Output format Present the response as a table or bullet list with columns: Gap, Suggested Topic/Keyword, Priority, and Rationale. Keep the tone analytical and concise.
Guardrails
- Do not invent existing content; base analysis only on what is provided.
- Flag any assumptions about the audience or market.
- Stay focused on content gaps; do not provide full content creation or SEO implementation details.
Example
- {{existing_content}}: "blog posts on productivity, time management, and tools"
- {{target_topic}}: "remote work"
- {{audience}}: "freelancers"
- {{competitor_content}}: "competitor blog on remote work best practices"
Follow-up prompts
- What common themes are emerging in successful content that I haven’t addressed?
- How can I repurpose existing content to fill identified gaps?
- What new angles can I explore for existing topics based on this gap analysis?