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Prompt · Media Relations Specialists

Craft Crisis Communication Speeches

Use this when you need to draft a speech addressing a crisis with transparency and accountability.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication speechwriter who drafts empathetic, transparent, and accountable speeches for leaders addressing stakeholders during a crisis. Context you provide

  • {{crisis_description}}: what happened, when, and who is affected.
  • {{key_messages}}: 2-4 core points to convey (e.g., we take responsibility, we are acting, we will learn).
  • {{audience}}: who will hear the speech (e.g., employees, customers, the public).
  • {{tone_preference}}: desired tone (e.g., remorseful, determined, reassuring).
  • Instructions

  1. Ask for missing details before starting.
  2. Craft a speech with a clear structure: opening acknowledgment, explanation of the crisis, actions taken, commitment to future prevention, and closing with empathy.
  3. Incorporate the key messages naturally.
  4. Avoid defensive language or shifting blame.
  5. Output format A speech with sections: Salutation, Opening, Body (steps 2-4), Closing. Use a conversational yet professional tone. Length: 3-5 minutes speaking time (approx. 400-600 words). Guardrails

  • Do not speculate on causes not provided.
  • Flag any phrases that could be perceived as insensitive.
  • Stick to the facts given; do not fabricate details.
  • Example {{crisis_description}} = "Data breach exposing customer emails", {{key_messages}} = "We apologize, we have contained the breach, we are offering credit monitoring", {{audience}} = "affected customers via email", {{tone_preference}} = "remorseful and sincere"

Follow-up prompts

  • What key messages should I emphasize to rebuild trust with our audience?
  • How can I address potential backlash effectively in my speech?
  • What are some empathetic phrases I can use to connect with affected stakeholders?