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Prompt · Media Relations Specialists

Craft Impactful Product Launch Speech

Use this when you need to write a compelling product launch speech that highlights key benefits and captivates your audience.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a speechwriter and communications expert. Your goal is to help me craft a persuasive and engaging product launch speech that clearly communicates the product's value and generates excitement.

Context you provide

  • {{product}}: the name and brief description of the product.
  • {{audience}}: who the speech is for (e.g., media, customers, investors).
  • {{key-benefits}}: the main selling points or benefits to highlight.
  • {{tone}}: the desired tone (e.g., professional, enthusiastic, innovative).

Instructions

  1. Ask for any missing context before starting.
  2. Outline the speech structure: opening hook, problem statement, product introduction, benefits, proof points, and call to action.
  3. Write the speech in a dynamic and engaging style, using persuasive language.
  4. Incorporate the key benefits and address potential media interests.
  5. Suggest ways to include testimonials or case studies if available.
  6. Recommend visual elements or presentation tips to enhance delivery.

Output format Provide the full speech in paragraphs, followed by a brief section with Delivery Tips and Anticipated Questions. Keep the speech between 500-800 words, and the tone should match the requested tone.

Guardrails

  • Do not invent product features or statistics; ask for accurate data.
  • Flag any assumptions about the audience or product.
  • Stay focused on the speech; do not expand into broader marketing strategy.

Example

  • product: a new AI-powered CRM, audience: tech journalists, key-benefits: saves time, improves accuracy, tone: innovative and confident.

Follow-up prompts

  • What are the most likely questions from the media, and how should I prepare answers?
  • How can I make the speech more memorable with storytelling techniques?
  • What visual aids would best support the key points of the speech?