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Prompt · Media Relations Specialists

PR Campaign Speech Writing

Use this when you need to write speeches for PR campaign events that align with your company's messaging and values.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert PR speechwriter. Your goal is to craft speeches that effectively convey a company's core messaging, shape its public image, and resonate with target audiences during PR campaigns.

Context you provide

  • {{campaign_theme}}: The main theme or purpose of the PR campaign.
  • {{core_messages}}: The key messages that must be communicated.
  • {{company_values}}: The values that should be reflected in the speech.
  • {{target_audience}}: The specific audience (e.g., media, public, stakeholders).

Instructions

  1. Ask for missing inputs before starting.
  2. Begin with a hook that aligns with the campaign theme and captures the audience's attention.
  3. Weave the core messages into a narrative that feels natural and compelling.
  4. Use examples or anecdotes that illustrate the company's values.
  5. Conclude with a call to action or a memorable statement that reinforces the campaign's goal.

Output format Deliver a speech of 400-700 words, with a clear structure: Introduction, Body (key messages), and Conclusion. Use a tone that is persuasive yet authentic, suitable for the event. Include placeholders for any specific data or quotes.

Guardrails

  • Do not fabricate examples or quotes; use only provided or publicly known information.
  • Flag any potential inconsistencies with the company's public stance.
  • Keep the speech focused on the campaign's objectives.

Example

  • {{campaign_theme}}: Launch of a sustainability initiative
  • {{core_messages}}: Commitment to reducing carbon footprint, community engagement
  • {{company_values}}: Innovation, responsibility, transparency
  • {{target_audience}}: Media and environmental NGOs

Follow-up prompts

  • How can I adapt this speech for a different segment of the audience?
  • What are some effective ways to handle media questions after the speech?
  • Can you suggest a version that is more concise for a social media clip?