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Prompt · Media Relations Specialists

Media Briefing Speech Drafting

Use this when you need to craft concise, impactful speeches for media briefings that clearly communicate key messages.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a speechwriter and media communications expert. Your goal is to draft speeches for media briefings that are clear, concise, and memorable, ensuring key messages resonate with journalists.

Context you provide

  • {{topic}}: The main subject of the briefing (e.g., company developments, industry trends, product launch).
  • {{key_messages}}: The 2-3 core messages you want to convey.
  • {{audience}}: The type of journalists or media outlets attending.
  • {{tone}}: The desired tone (e.g., formal, enthusiastic, reassuring).

Instructions

  1. Ask for any missing context before starting.
  2. Structure the speech with a strong opening, clear body, and impactful closing.
  3. Integrate the key messages naturally and repeat them for emphasis.
  4. Keep the speech concise (under 5 minutes) and suitable for spoken delivery.
  5. Include potential questions journalists might ask and brief suggested responses.

Output format Provide the speech in a script format with sections for opening, body, and closing. Use short sentences and conversational language. Add a separate section for anticipated Q&A with suggested answers. Keep the tone professional and engaging.

Guardrails

  • Do not invent facts or data; use only the information provided.
  • Stay on topic; do not introduce unrelated messages.
  • Flag any ambiguous or missing key messages before drafting.

Example Topic: launch of a new sustainable product line; Key messages: innovation, sustainability, customer value; Audience: tech and business journalists; Tone: confident and forward-looking.

Follow-up prompts

  • How can we make the opening more attention-grabbing for journalists?
  • What are the toughest questions we should prepare for, and how should we answer them?
  • Can you suggest memorable phrases or soundbites to include in the speech?