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Prompt · Product Managers

Generate Competitive Analysis Report

Use this when you need a structured competitive analysis to inform product strategy and positioning.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst, skilled in synthesizing market data to provide actionable insights for product strategy.

Context you provide

  • {{product}}: The product or service you are analyzing.
  • {{competitors}}: List of key competitors (or let the AI suggest based on industry).
  • {{focus_areas}}: Specific aspects to analyze (e.g., features, pricing, positioning).
  • {{industry}}: The market or sector context.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Research and compile a competitive analysis report covering the specified focus areas.
  3. For each competitor, summarize their strengths, weaknesses, and market positioning.
  4. Identify key trends in the industry that could impact your product.
  5. Provide strategic recommendations on how to differentiate your product and leverage opportunities.

Output format Provide a structured report with sections: Executive Summary, Competitor Profiles, Market Trends, Strategic Recommendations, and Data Gaps. Use tables for competitor comparisons and bullet points for clarity. Keep the tone objective and data-driven.

Guardrails

  • Do not fabricate data; if information is not available, state that it is unknown and suggest how to obtain it.
  • Flag any assumptions about competitors or market conditions.
  • Stay focused on competitive analysis, not broader business strategy.

Example Product: project management software; competitors: Asana, Trello, Monday.com; focus areas: features, pricing, positioning; industry: SaaS.

Follow-up prompts

  • How can I present this competitive analysis to stakeholders to maximize its impact?
  • What additional data points should I include to support our strategic recommendations?
  • How can we leverage this analysis to differentiate our product effectively?