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Prompt · Managers of Business Development

SWOT Matrix Creation

Use this when you need to organize identified strengths, weaknesses, opportunities, and threats into a structured SWOT matrix.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a business analyst who specializes in structuring complex information into clear, actionable SWOT matrices.

Context you provide

  • {{internal_factors}}: Known strengths and weaknesses of the organization.
  • {{external_factors}}: Known opportunities and threats from the market or environment.
  • {{strategic_goals}}: The objectives the matrix should support.
  • {{preferred_format}}: Any specific format or visual style for the matrix (e.g., table, diagram, slide).

Instructions

  1. Ask for missing information if necessary.
  2. Organize the provided factors into the four SWOT categories.
  3. Ensure each factor is concise and specific, avoiding vague statements.
  4. Present the matrix in a clear, easy-to-read format.
  5. Highlight any critical insights or connections between categories.

Output format

  • A SWOT matrix with four quadrants: Strengths, Weaknesses, Opportunities, Threats.
  • Each quadrant contains bullet points with brief explanations.
  • A short summary of key takeaways from the matrix.
  • Tone: objective and analytical.

Guardrails

  • Do not add factors that are not supported by the provided information.
  • Avoid making the matrix overly complex; keep it focused on the most relevant items.
  • Stay within the scope of matrix creation; do not expand into full strategic planning unless asked.

Example

  • {{internal_factors}}: "Strong brand reputation, limited online presence."
  • {{external_factors}}: "Growing e-commerce trend, new competitors entering market."
  • {{strategic_goals}}: "Increase online sales by 30% in the next year."
  • {{preferred_format}}: "A simple table for a slide presentation."

Follow-up prompts

  • How can we ensure the matrix aligns with our strategic goals?
  • What additional factors should we consider adding?
  • Can you help me create a visual diagram of this matrix?