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AI agent for crisis communications managers

Crisis Drill Scenario Agent

Run an adaptive drill that finds specific gaps in the crisis plan and proposes fixes.

Crisis Drill Scenario Agent: what goes in, what the agent does and what you get

What it does

Teams read their crisis plan once and hope for the best. The agent builds a realistic drill from recent incidents in the industry, then runs it in stages. It sends timed injects to the team, such as a journalist call, a viral post or a regulator email, and records when each person responds and what they do. It compares each action with the plan and notes missed steps like skipping legal review. Based on what the team did, it changes the next inject, for example escalating the story if the first reply was slow. When the drill ends it drafts fixes to the plan. Edge case: a participant solves a step in a way the plan does not cover but that works. The agent notes it as a possible plan improvement. The manager approves plan changes.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
ApprovedYes, continueYes, continueApprovedNoNo 1 STARTS WHEN Drill date is set 2 DOES Build a scenario from recent similar industryincidents, with a timeline of injects 3 YOU APPROVE Manager approves the scenario and participants 4 USES A TOOL Send the first inject and start the timer 5 DOES Record each response and compare it with the planstep 6 CHECKS THE RESULT Did the team complete the expected step within thetarget time? If not: send a follow-up inject that raises pressure andrecords the gap. Back to step 4. 7 DOES Choose the next inject from what the team did 8 CHECKS THE RESULT Have all plan steps been tested? If not: send injects for the untested steps. Back tostep 4. 9 DOES Draft a results report and plan fixes 10 YOU APPROVE Manager approves plan changes 11 RESULT Drill report and updated plan
Read the steps as a list
  1. Drill date is set
  2. Build a scenario from recent similar industry incidents, with a timeline of injects
  3. Manager approves the scenario and participantsThe agent waits here for your OK.
  4. Send the first inject and start the timer
  5. Record each response and compare it with the plan step
  6. Did the team complete the expected step within the target time?If not: send a follow-up inject that raises pressure and records the gap. Back to step 4.
  7. Choose the next inject from what the team did
  8. Have all plan steps been tested?If not: send injects for the untested steps. Back to step 4.
  9. Draft a results report and plan fixes
  10. Manager approves plan changesThe agent waits here for your OK.
  11. Drill report and updated plan

How it decides

The next inject depends on the team's last response: slow or missing steps raise the pressure, and correct fast steps move the scenario forward.

  • Target time for the first public statement is 60 minutes
  • Escalate the next inject when a step is late by more than 50 percent
  • Note any step skipped as a gap, even if the outcome was fine
  • Mark clearly that each message is a drill

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Scenario type
  • Target response times
  • Participants and channels
  • Drill length (default 2 hours)
  • Report format

What keeps you in control

It always asks you first

  • Manager approves the scenario before it starts
  • Manager approves any plan change

Hard limits

  • Label every drill message as a drill
  • Never contact real journalists or customers

It stops when

  • Done: drill ends and report approved
  • Stop: a real incident starts, end the drill at once

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensThe agent builds a scenario from a recent sector data leak. Inject 1, a reporter email, gets a reply in 12 minutes. Inject 2, a viral post, is not answered for 40 minutes against a 15-minute target, so inject 3 adds a regulator query. Legal review is skipped. The report lists 4 gaps and proposes a social monitoring owner. The manager approves 3 of 4 changes.

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