Event Registration Pacing Agent

Every event has a registration goal and a timeline, and noticing a shortfall late leaves no time to fix it. Each day this agent pulls registrations by channel and audience segment and compares them with a pacing curve built from past events. If registrations are more than 10 percent below the curve, it finds which channels or segments are lagging and proposes actions, such as an extra email, a partner promotion, a paid boost or a speaker share. Paid boosts stay within budget. The event marketer approves every action and any spend. After an action runs, the agent logs it and checks its effect on registrations, then tries the next option if pacing is still behind. Edge case: a sudden jump from one partner is checked for fake signups before it counts toward the goal.